Job SummaryThe Comcast Business Brand Strategy team builds, advances, and protects the brand through strategy, identity, positioning, messaging, activation, and planning. We ensure consistent understanding of the Comcast Business brand across employees, partners, and external audiences. Positioned at the intersection of customer insights, commercial marketing and brand communications, we are a key partner and alignment function for the organization.
Comcast Business is a leading global technology and communications provider-serving millions of small businesses and 90% of the Fortune 500-with advanced solutions that power connectivity, networking, cybersecurity, and digital transformation.
We are seeking a Senior Manager, Brand Strategy to lead further impact of our brand. This role will drive strategic brand initiatives, lead messaging development, and own visual identity of our brand across all touchpoints. This person will be responsible for translating business objectives and customer insights into compelling brand narratives and design systems that reinforce Comcast Business's brand purpose and drive business impact with B2B prospects and customers. We are looking for someone who is passionate about brand, great at connecting the dots, can manage (and be excited by!) big opportunities, and has experience effectively working through ambiguity in a large, matrixed organization.
Job DescriptionResponsibilities:- Leverage product and consumer insights to create benefit-led messaging aligned with brand principles.
- Synthesize inputs from multiple teams and data sources into clear, unified narratives.
- Develop and implement strategic brand frameworks, positioning, naming, and messaging for products and go-to-market initiatives.
- Plan and manage research to inform brand strategy and message development.
- Influence and align messaging across internal stakeholders and external partners.
- Own and evolve the Comcast Business visual identity, including logos, typography, color, iconography, photography, sonic, animation, and environmental branding.
- Maintain and update Brand Guidelines, and foundational brand assets.
- Lead brand alignment across internal teams, agencies, and executive leadership.
- Support brand photoshoots and asset production planning.
- Steward visual identity across channels including dotcom, app, retail, and experiential.
- Support the development of the Comcast Business Brand Hub as a dynamic digital resource.
- Drive consistent brand message and identity across teams including but not limited to dotcom, advertising, sales enablement, digital and social.
- Manage and oversee agency and third-party vendor relationships, including scoping work, negotiating deliverables, and effectively managing budgets to ensure high-quality execution.
- Present confidently to senior leadership and stakeholders.
- Drive results through teamwork, innovation, and proactive problem-solving.
- Leverage AI, building and deploying agents to support messaging and content development using Co-Pilot and proprietary AI tools.
Qualifications:- 7+ years in brand strategy, identity, or marketing roles.
- Proven and experienced writer-able to distill complex ideas into clear, compelling, and crisp narratives.
- Ability to synthesize insights and translate them into compelling messaging.
- Detail-oriented with strong project management and organizational skills.
- Strong strategic thinking and creative problem-solving skills.
- Comfortable in a fast-paced, dynamic environment.
Employees at all levels are expected to:- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
SkillsBrand Communications, Brand Strategy, Copywriting, Marketing, Visual Identity
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
EducationBachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience10 Years +
