Job Title:  Sr. Manager, Analytics & BI Engineering

Reports to:  Director, Data Platforms & Engineering

Location: US (Remote)

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, 

Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington 

The Role

As the Sr. Manager, Analytics & BI Engineering, you will own the engineering capability for governed metrics and reporting delivery at Deckers. You’ll lead the implementation of enterprise metric definitions in the semantic layer, certify and enforce them, and ensure consistency across all reporting assets. This role is pivotal in building trust in our data, empowering business decisions, and developing analytics capability across the organization. You’ll direct both internal analytics engineering staff and an external BI delivery bench, setting standards, reusable patterns, and quality controls that drive reliable, impactful reporting.

Your Impact

• Own the semantic layer as the engineered source of enterprise metric definitions, including model design, technical certification, and consistent enforcement across every reporting asset.
• Implement metric definitions set by data governance and data product functions, providing engineering input to resolve conflicting definitions across brands and business functions.
• Own metric and report level quality, including reconciliation to the source of truth, definition consistency, and certification criteria for reporting assets.
• Own the correctness, performance, and maintainability of reporting assets produced across data product teams, from certified data products through to production reporting.
• Define and enforce engineering standards for metrics and reporting, covering model design, calculation logic, visual design, documentation, testing, source control, and release practices.
• Own workspace structure, content organization, dataset certification and promotion, and the access and security model for the reporting platform.
• Manage and mentor analytics engineers, BI developers, and analysts through coaching, performance management, and career development.
• Establish metrics engineering as a defined craft within the organization, with its own standards, skills development, and career path.
• Build the delivery model and intake process for metrics and reporting work, translating business needs into prioritized and sequenced delivery.
• Lead the analytics function within the pillar, serving business areas with analysis and reporting built on certified metrics.
• Build analytics capability inside business functions, defining maturity criteria and transition paths for moving analytics ownership closer to the business.
• Direct the external business intelligence delivery bench, including capacity planning, work allocation, quality review, and partner performance management.
• Supply metrics and reporting engineering capability into cross-functional data product teams, building durable domain knowledge.
• Build and maintain reusable semantic models and reporting delivery patterns for consistent, performant, and repeatable output.

Who You Are

• Bachelor’s degree required, preferably in Computer Science, Engineering, Information Systems, or a related technical field; Master’s degree preferred.
• 8–12 years of experience building enterprise metrics, reporting, and business intelligence solutions.
• 3–5+ years leading analytics engineering, BI engineering, or reporting teams.
• Hands-on experience owning an enterprise reporting platform such as Power BI, Tableau, Looker, or Qlik, including content governance, dataset certification, row-level security, and performance tuning.
• Experience with semantic layer or OLAP modeling technology such as AtScale, dbt Semantic Layer, Cube, LookML, or Analysis Services.
• Experience directing external delivery partners or contractor benches, including capacity planning, work allocation, and quality management.
• Experience leading an analytics or insights team that serves business functions directly, including translating ambiguous business questions into defined, testable metrics.
• Experience building analytics capability within business functions and transitioning ownership is preferred.
• Experience working with cloud data platforms, preferably AWS, and with dbt-modeled data.
• Deep expertise in dimensional modeling, semantic modeling, and metric definition, including SQL and a BI calculation language such as DAX or MDX.
• Strong understanding of enterprise BI platform architecture, content governance, and performance optimization.
• Ability to create reusable patterns and standards that scale delivery across internal and partner teams.
• Strong delivery partner and contractor management skills, including capacity planning and quality control.
• Strong leadership and people-management skills, with a focus on coaching and developing talent.
• Ability to operate within a governance model owned by others while holding a firm line on engineering standards.
• Ability to drive technical excellence while balancing speed, quality, and operational stability.
• Excellent problem-solving, analytical thinking, and decision-making skills.
• Strong communication and influencing skills across technical and business stakeholders.
• Comfortable working in a fast-paced, matrixed, and global environment.

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.