Sr. Manager, Ad Sales Brand Marketing

FOX News Network, LLC • $92K — $122K *
New York, NY 10025In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of experience in media with a focus on B2B marketing and sales positioning
  • Strong storytelling abilities to create compelling sales narratives
  • Proven background in managing cross-functional initiatives and stakeholder collaboration
  • Excellent communication skills with a focus on clear, concise messaging
  • Strong organizational skills with the ability to manage multiple projects and details simultaneously
  • Understanding of the media ad sales process and marketing strategy
  • Familiarity with analytics tools like Nielsen and comScore, enhancing the sales process

Responsibilities

  • Develop and execute go-to-market strategies for key programming milestones
  • Support and execute marketplace initiatives aligned with significant industry events
  • Collaborate with various departments to create insightful sales narratives and marketing materials
  • Design and implement unique client experiences and events to boost engagement
  • Use research to inform sales stories that resonate with target audiences
  • Lead trade marketing campaigns that position FOX Entertainment effectively in the marketplace
  • Maintain updated sales materials and organization systems for advertising assets

Benefits

  • Medical, dental, and vision insurance
  • 401(k) plan
  • Paid time off
  • Eligibility for an annual discretionary bonus
  • Comprehensive benefits in accordance with applicable plan documents
Full Job Description
JOB DESCRIPTION

The Senior Manager, Ad Sales Brand Marketing, Entertainment will manage the development of strategic go-to-market materials, B2B marketing campaigns, client experiences, and portfolio initiatives that position FOX Entertainment in the marketplace. Reporting to the Senior Director, this role helps drive a consistent marketplace presence by aligning trade marketing efforts with key programming moments, premieres, talent announcements, and major industry events throughout the year, ensuring FOX Entertainment remains top of mind with advertisers.

A SNAPSHOT OF YOUR RESPONSIBILITES
  • Develop and execute integrated go-to-market strategies that align with key programming milestones, including premieres, finales, talent announcements, acquisitions, and other tentpole moments-to create year-round marketplace visibility and advertiser engagement
  • Support the development and execution of annual marketplace and FOX Advertising Portfolio marketing initiatives-including the Upfront, CES, Cannes, and other strategic industry events-while ensuring Entertainment messaging is aligned with key programming milestones and business priorities
  • Partner across Sales, Research, Consumer Marketing, Programming, Branded Content, Design, and Corporate Communications to develop strategic positioning, insight-driven sales narratives, and the marketing materials that bring them to life
  • Support the development and execution of bespoke client experiences, sales events, and industry activations to strengthen marketplace positioning and deepen client engagement
  • Leverage syndicated and proprietary research to uncover audience insights that strengthen marketplace positioning and inform compelling sales stories
  • Develop and execute integrated trade marketing campaigns, client activations, and sales enablement initiatives that reinforce strategic priorities and elevate FOX Entertainment's presence in the advertising marketplace
  • Maintain organizational system of cloud-based sales materials for all properties and programs-manage programming updates, talent bios, and organize assets, ensuring all content and materials are updated with the latest logos, key art, programming dates, etc.
  • Curate content, maintain and ensure materials/assets are up to date on the FOX Portfolio Trade website, FOXAdvertising.com
  • Work closely with the senior leads in the department to support daily communication with internal and external parties, including Sales, Partnerships, Branded Content, Research, Production, Consumer Marketing, Distribution, Programming, Finance, vendors, clients and their respective agencies
  • Oversee timelines and budgets with high attention to detail
  • Ability to manage multiple projects at once


WHAT YOU WILL NEED
  • Experience in media developing B2B marketing campaigns, sales positioning, and integrated trade marketing initiatives; an interest in pop culture and entertainment marketing a plus
  • Strong storytelling skills with the ability to translate research and business priorities into compelling sales narratives
  • Experience at an agency, media company, sales organization where the individual was responsible for supporting the team in presentation and promotion development
  • Experience managing cross-functional initiatives across multiple stakeholders
  • Excellent oral, written, proofreading and presentation skills; excellent comprehension and ability to communicate clearly, concisely and effectively
  • Strong organizational, problem-solving and time-management skills with the ability to manage multiple projects simultaneously with attention to detail; team player
  • Understanding of media ad sales process and marketing strategy, media buying and planning
  • Strong interpersonal skills and professional demeanor to interface with multiple high level, key constituencies; ability to develop strong cross-functional relationships
  • Thorough knowledge and proven experience working with Microsoft Office (Word, Excel and PowerPoint, etc.) including PowerPoint design skills
  • Knowledge of relevant syndicated and custom research tools (Nielsen, Ipsos Affluent Survey, comScore, etc.) and their application to the sales process a plus
  • Must be willing to submit to background investigation
  • Must be willing to work in New York City, NY
  • Willingness to travel and work overtime, and on weekends with short notice /


NICE TO HAVE
  • Bachelor's degree preferred


#LI-JS1

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $92,000.00-122,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.

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