American Airlines

Sr Manager, AAdvantage Co-Brand Engagement Strategy

American Airlines • $108K — $130K *
Fort Worth, TX 76137In-Person
Finance & Insurance
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • 7+ years of experience in marketing strategy, loyalty, partnership management, financial services, consulting, or related disciplines
  • 5+ years of people leadership or demonstrated experience leading cross-functional initiatives and teams
  • Strong analytical skills with experience leveraging data to inform business decisions and drive measurable results
  • Proven success in developing and executing customer engagement, retention, or lifecycle marketing strategies

Responsibilities

  • Lead strategies to enhance cardmember engagement and portfolio performance
  • Manage the end-to-end cardmember lifecycle from onboarding to engagement
  • Collaborate with American Airlines, Citi, Mastercard, and internal teams on campaigns
  • Utilize data and customer insights to identify opportunities for improvement
  • Enhance cardmember experience through cross-functional efforts
  • Support segmentation and personalization strategies to boost loyalty
  • Coordinate stakeholder alignment and training for portfolio initiatives

Benefits

  • Travel perks for you and your family to 365 destinations
  • Health benefits from day one, including dental and vision coverage
  • Wellness programs to support your best self
  • 401(k) program with employer contributions after one year
  • Employee Assistance Program and discounts on hotels and travel services
Full Job Description
8/27/26

Location: DFW Headquarters Building 8 (DFW-SV08)
Cities: Fort Worth - TX
Requisition ID: 87844

Job Description

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.
  • Lead strategies and initiatives to drive cardmember engagement, retention, spend growth, and overall portfolio performance.
  • Manage the end-to-end cardmember lifecycle, including onboarding, engagement, retention, reactivation, and upgrade strategies.
  • Partner across American Airlines, Citi, Mastercard, and internal teams to develop and execute customer-focused campaigns and growth initiatives.
  • Leverage data, analytics, customer insights, and performance monitoring to identify opportunities and improve results.
  • Lead cross-functional efforts to enhance the cardmember experience, customer communications, and portfolio value.
  • Support segmentation, personalization, targeting, and offer strategies to increase engagement and loyalty.
  • Coordinate launch readiness, stakeholder alignment, training, and communications for key portfolio initiatives and product enhancements.
  • Manage customer experience issues, operational improvements, and remediation efforts.
  • Build strong relationships with internal and external partners and provide strategic recommendations through governance forums and executive updates.
  • Lead and develop team members through coaching, mentorship, and professional development.


All you'll need for success

Minimum Qualifications- Education & Prior Job Experience
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • 7+ years of experience in marketing strategy, loyalty, partnership management, financial services, consulting, or related disciplines
  • 5+ years of people leadership or demonstrated experience leading cross-functional initiatives and teams
  • Strong analytical skills with experience leveraging data to inform business decisions and drive measurable results.
  • Proven success in developing and executing customer engagement, retention, or lifecycle marketing strategies.

Preferred Qualifications- Education & Prior Job Experience
  • MBA or advanced degree in a relevant field
  • Experience in the financial services, travel, or loyalty industries
  • Familiarity with co-brand credit card programs, financial services or loyalty marketing

Skills, Licenses & Certifications
  • Strong understanding of customer engagement, loyalty, lifecycle management, and portfolio growth strategies.
  • Ability to leverage data, analytics, and insights to identify opportunities and drive business results.
  • Strategic thinker with strong execution, problem-solving, and decision-making capabilities.
  • Proven ability to influence, collaborate, and build relationships across cross-functional and external stakeholder groups.
  • Strong project management, organizational, and prioritization skills, with the ability to manage multiple initiatives simultaneously.
  • Excellent communication and presentation skills, with the ability to translate complex concepts into actionable recommendations.
  • Self-starter who thrives in a fast-paced environment and balances customer, partner, and business objectives.
  • Demonstrated leadership, coaching, mentoring, and talent development capabilities.
  • Continuous improvement mindset with a passion for enhancing customer experiences and business outcomes.


What you'll get

Feel free to take advantage of all that American Airlines has to offer:
  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
  • Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more


About American Airlines

US Airways provides international and domestic air transport in the United States. It is owned by the American Airlines Group. US Airways utilizes a fleet of 343 mainline jet aircrafts, along with 278 regional jet and turbo-prop aircrafts operated by contract and subsidiary airlines under the name US Airways Express. It was originally established as All American Aviation.It operates an airline network with 193 destinations in 24 countries in North America, South America, Europe, and the Middle East. It also operates the US Airways Shuttle, a US Airways brand which provides hourly service between Boston, New York City, and Washington, D.C.As of October 2013, US Airways employed 32,312 people worldwide and operated 3,028 daily flights.US Airways is a member of Oneworld, and it currently operates along with American Airlines as a result of a merge between the two holding companies of these airliners.US Airways was established in 1973. It operates hubs at Charlotte/Douglas International Airport, Philadelphia Inte...

American Airlines Careers

Join the dynamic team at American Airlines, a leader in global aviation and an innovator in the airline industry. With a wide range of job opportunities, American Airlines is the perfect place to advance your career, offering roles that cater to a variety of skills and professional interests. Work You’ll Do At American Airlines, you will be part of a team that is dedicated to providing world-class service and shaping the future of travel. Our employees enjoy a culture of collaboration and respect, where diversity and inclusion are celebrated. With American Airlines, you can contribute to a legacy of innovation and leadership in the skies. Transform Your Career American Airlines is not just a company; it's a community where you can grow your career through a robust suite of professional development and diversity training programs. Our leadership is committed to nurturing talent and recognizes the value of each individual’s growth. Join a team that leads with integrity and a passion for progress. At American Airlines, your career trajectory is bolstered by our commitment to innovation and excellence in the aviation industry. Internship Opportunities Kickstart your career with an internship at American Airlines. Gain invaluable industry experience, build your resume, and make connections that will propel your professional life. Our internships offer hands-on experience in a variety of departments, helping you discover your path in the aviation industry. Benefits of Working With Us American Airlines places immense value on the well-being of its team members. Employees enjoy competitive benefits including health, dental, and vision insurance, employee discounts, and flexible spending accounts. More than just perks, our benefits are designed to support your life, both at work and at home. Explore Job Opportunities Whether you’re looking to enhance your career in engineering, customer service, or leadership, American Airlines has a position that will match your skills and passions. We are continuously hiring and looking for motivated individuals who are ready to take their careers to new heights. Stay Connected Join Our Team Search open positions that align with your skills and interests. We are looking for passionate, curious, and solution-driven team players. SEARCH AMERICAN AIRLINES JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at American Airlines.
Learn more about American Airlines
Size
123,400 employees
Market Cap
$8 billion
Industry
Aerospace & Defense
Net Income
-$8.8 billion
Founded
1930
5 Year Trend
-5.7%
Revenue
$17.3 billion
NASDAQ
AAL
* Ladders Estimates

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