The Senior Learning Experience Designer for Certification & eLearning designs and develops Amazon Ads certification exam content and self-paced eLearning courses for the Amazon Ads Growth Marketing Education team. This role applies the ADDIE framework to create high-quality assessments, interactive learning modules, and supporting educational content that enables advertisers, partners, and internal teams to build proficiency with Amazon Ads products. The ideal candidate combines strong instructional design skills with certification assessment expertise and leverages AI to accelerate content creation at scale.
Key job responsibilities
• Needs analysis: scope curriculum requirements, identify performance gaps, define learning objectives
• ADDIE framework: guide all phases from scoping through delivery and iteration
• Certification exam item writing: multiple choice, scenario-based, and performance-based questions using psychometric principles
• eLearning course development: interactive modules, knowledge checks, and practice assessments (Storyline, Rise, Evolve, Synthesia)
• Storyboarding: content structure, instructional flow, visual direction, interactivity
• Scripting: video, audio narration, scenario-based content with visual recommendations
• SME collaboration: gather source content, validate accuracy, align with product updates and certification standards
• Content translation: simplify complex advertising/tech concepts for target audiences
• Content audits: assess existing certification and eLearning content for gaps and repurposing opportunities
• Project management: manage timelines and deliverables across concurrent projects
• Data-driven iteration: analyze learner performance data to improve content effectiveness
• AI acceleration: leverage AI to speed up content creation, quality audits, and production efficiency
A day in the life
At its core, this role is about designing and developing the learning content that gets advertisers certified on Amazon Ads. You'll build eLearning courses from scratch, write certification exam items, and create storyboards that map out every interaction and visual. Most days look like collaborating with SMEs to get the technical details right, scripting video modules, or refining assessment questions so they actually measure what matters. You'll review learner data to spot what's not landing and iterate quickly. Some days you'll go beyond the usual, using AI to speed up content production or exploring motion graphics to make learning engaging.
BASIC QUALIFICATIONS
- 8+ years of design experience
- 8+ years of learning design, learning science, instructional design, educational psychology, or similar field experience
- Experience leveraging Generative AI tools to streamline content creation, scripting, and ideation.
- Demonstrated experience leading learning projects, mentoring junior designers, and collaborating cross-functional with subject matter experts, product managers, and engineers.
PREFERRED QUALIFICATIONS
- Knowledge of marketing fundamentals and ability to implement them to create dynamic advertising solutions
- Knowledge of typographic and brand design principles
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 155,400.00 - 210,300.00 USD annually
USA, WA, SEATTLE - 141,000.00 - 190,700.00 USD annually
