Position Overview: Entrust is seeking a Senior Growth Marketing Manager to lead the strategy, orchestration, and performance of integrated growth campaigns that drive net-new logo acquisition and scalable pipeline growth.
This role elevates beyond execution to owning the end-to-end growth engine-defining audience-first strategies, operationalizing persona and content frameworks, selecting the right channels for activation, overseeing paid media plans, and leading cross-functional teams to deliver measurable business impact.
The ideal candidate is a strategic, data-driven leader with deep expertise in campaign architecture, persona mapping, and team leadership-capable of translating business priorities into high-performing growth programs.
Key Responsibilities- Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing.
- Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization.
- Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media, and programmatic channels.
- Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets.
- Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions.
Persona, Audience & Content Strategy- Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys.
- Build and operationalize content mapping frameworks aligned to personas, funnel stages, and key use cases.
- Partner with Product Marketing and Content teams to ensure message consistency, differentiation, and relevance across all campaign touchpoints.
- Continuously refine personas and activation strategy using campaign insights, intent data, and market feedback.
Demand Generation & Pipeline Acceleration- Lead execution of high-impact demand generation programs that increase lead quality, conversion rates, and pipeline velocity.
- Guide the use of paid media as part of the broader demand generation mix.
- Design and optimize multi-touch nurture strategies, digital activations, and targeted ABM initiatives.
- Partner with Sales leadership to ensure alignment on pipeline goals, lead definitions, and conversion expectations.
- Champion a test-and-learn culture to continuously improve performance and scale winning strategies.
Team Leadership & Cross-Functional Management- Lead and mentor a team of managers and/or specialists, providing clear direction, coaching, and performance management.
- Manage internal stakeholders to ensure paid media programs are strategically aligned, well-briefed, measured effectively, and optimized against business outcomes.
- Establish best practices, workflows, and operating rhythms to drive execution excellence and accountability.
- Influence stakeholders at all levels to align on priorities, messaging, and go-to-market strategy.
Performance Management & Analytics- Define strategy to meet KPIs across the funnel, including engagement, conversion, pipeline contribution, and revenue impact.
- Own campaign reporting and executive-level insights, translating performance into strategic recommendations and actions.
- Leverage analytics, marketing automation, and intent data to optimize targeting, channel mix, and budget allocation.
- Drive continuous improvement through data-driven decision-making and experimentation.
Budget Ownership & Planning- Own campaign budget strategy, ensuring efficient allocation and ROI optimization across channels and programs.
- Partner with Finance and RevOps on pipeline forecasting and performance tracking.
- Balance investment across short-term pipeline generation and long-term growth initiatives.
Basic Qualifications:- 8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments.
- Proven expertise in campaign strategy and multi-channel execution, with demonstrated pipeline and revenue impact.
- Deep experience in persona development, segmentation, and content mapping across the buyer journey.
- Strong understanding of paid media channels commonly used in B2B technology or cybersecurity campaigns, including Google Search, LinkedIn, TechTarget, content syndication, intent-based media, and programmatic advertising.
- Strong track record of leading and developing teams, including setting priorities, managing performance, and scaling execution.
- Advanced understanding of full-funnel demand generation, including lead lifecycle management and conversion optimization.
- Data-driven mindset with experience in analytics, reporting, and campaign optimization.
- Excellent cross-functional collaboration and stakeholder management skills, strong communication and presentation skills.
- Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Pardot) intent data tools (Tech Target Portal, 6Sense), Analytics tools and project management tools (Asana, Workfront).
Preferred Qualifications:- Experience in enterprise B2B technology or cybersecurity/data security markets.
- Experience evaluating paid media channel mix and making recommendations on which channels are best suited for awareness, demand creation, high-intent capture, retargeting, ABM, and pipeline acceleration.
- Familiarity with ABM platforms, advanced attribution models, and GTM orchestration frameworks.
- Experience optimizing content and campaign performance for LLM-driven discovery, AI search, and emerging answer-engine optimization practices.
- Experience working within complex, matrixed organizations.
- Bachelor's degree in Marketing, Business, or a related field.
Success Metrics- Growth in net-new logos and pipeline contribution
- Improvements in conversion rates across the funnel
- Campaign-influenced and sourced revenue growth
- Campaign activation effectiveness (engagement, progression, velocity)
- Team performance and campaign execution quality
Compensation Range:
For US roles, or where applicable:
