Overview

The Sr. Growth Marketing Manager, Insurance in Insurance Marketing will lead customer growth for our Insurance business. This strategic, hands-on role is responsible for developing and executing marketing programs that drive customer retention, expansion, and upsell across our insurance customer base-from independent adjusters and partners to regional and enterprise insurance carriers.

This role is a critical partner to Sales, Business Unit leadership, Customer Success, Product Marketing, and Product Management. Together, you'll identify growth opportunities, accelerate adoption of new solutions, support enterprise account expansion, and increase customer lifetime value.
This is an individual contributor role for someone who enjoys building strategy and executing it. You'll own the entire process-from identifying opportunities and developing go-to-market plans to building campaigns, measuring results, and continuously optimizing performance. Success requires someone who is proactive, highly collaborative, data-driven, and comfortable operating with a high degree of ownership.

This is a full-time, remote role with a salary range $99,000-$125,000, bonus eligible.

Responsibilities

Drive Customer Growth Across the Insurance Market
Develop and execute lifecycle marketing strategies that increase customer retention, product adoption, expansion, and upsell across Eagleview's insurance portfolio.
Create targeted marketing programs that support customers throughout their growth journey-from individual adjusters and field users to enterprise carrier deployments.
Partner with Sales and Customer Success to accelerate renewals, cross-sell, and upsell opportunities within strategic accounts.
Develop account-based growth programs that support enterprise sales motions and deepen relationships with key insurance carriers.
Increase adoption of new products, capabilities, and AI-powered solutions across existing customers.
Other duties as assigned.

Partner with Business and Revenue Leaders
Serve as the primary marketing partner to Insurance Business Unit leadership, aligning marketing priorities with revenue objectives and strategic initiatives.
Collaborate closely with Sales leadership and Customer Success on account growth strategies, campaign priorities, and customer engagement plans.
Partner with Product Marketing to refine messaging, customer segmentation, positioning, competitive differentiation, and customer value propositions.
Work with Product teams to launch new capabilities and drive adoption across the installed customer base.

Execute Full-Funnel Growth Marketing
Build and execute integrated campaigns across email, webinars, digital marketing, events, content, customer communications, and sales enablement.
Develop segmentation and personalization strategies based on customer type, product usage, lifecycle stage, and account potential.
Design customer journeys that improve onboarding, adoption, engagement, renewal, and expansion.
Produce high-quality marketing assets independently while leveraging internal resources when appropriate.

Build a Culture of Experimentation
Continuously test messaging, channels, offers, creative approaches, and customer journeys to improve business outcomes.
Establish an experimentation framework that balances speed with measurable learning.
Use customer anecdotes and insights, usage data, and market intelligence to uncover new growth opportunities.
Scale successful programs while quickly iterating on those that underperform.

Leverage AI to Improve Marketing Performance
Identify and implement AI tools and workflows that improve campaign development, content creation, customer segmentation, personalization, and analytics.
Use AI to accelerate execution while maintaining high standards for quality, accuracy, and customer relevance.
Stay current on emerging AI capabilities and identify opportunities to increase marketing efficiency and effectiveness across the Insurance business.

Measure Business Impact
Define KPIs tied to retention, expansion revenue, customer engagement, product adoption, and marketing contribution to pipeline.
Build reporting and dashboards that provide actionable insights for Sales and Business Unit leadership.
Make data-driven recommendations that influence marketing strategy and investment decisions.

Qualifications

• 5+ years of experience in growth marketing, customer marketing, lifecycle marketing, demand generation, or account-based marketing within B2B SaaS or technology companies.
• Proven experience driving customer retention, expansion, upsell, and revenue growth within existing accounts.
• Experience supporting enterprise sales organizations and complex, consultative buying cycles.
• Strong understanding of account-based marketing strategies and customer lifecycle management.
• Exceptional cross-functional collaboration skills with the ability to influence Sales, executive leadership, Product, and Customer Success teams.
• Highly analytical with experience translating customer and business data into actionable marketing strategies.
• Outstanding written and verbal communication skills.
• Experience managing multiple strategic initiatives simultaneously while delivering measurable results.

Preferred

• Experience marketing to property and casualty insurers, claims organizations, adjusters, or insurance technology buyers.
• Experience supporting enterprise account growth and expansion within strategic customers.
• Familiarity with Salesforce, marketing automation platforms, customer data platforms, and modern marketing analytics tools.
• Experience using AI-powered marketing tools to improve productivity, personalization, and campaign performance.
• Experience in geospatial technology, property intelligence, PropTech, InsurTech, or related industries.

Core Competencies

The successful candidate will demonstrate strength in the following competencies as well as foundational competencies which can be found here:

• Drive & Follow Through - Takes initiative and turns ideas into action.
• Adaptability in Uncertainty - Adjusts quickly and performs through change.
• Customer-Centered Mindset - Puts customer needs at the center of decisions.
• Judgment & Problem Solving - Makes sound decisions and solves problems effectively.
• Role-Specific Expertise - Applies strong functional expertise to deliver results.
• Results Accountability - Owns outcomes and delivers on commitments.
• Work Prioritization & Execution - Focuses on priorities and delivers on time.

This job description is not an exclusive or exhaustive list of all job functions that a workforce member in this position may be asked to perform. Duties and responsibilities can be changed, expanded, reduced, or delegated by management to meet the business needs of the company.

The compensation offered to the successful candidate will be based on a variety of factors, including but not limited to, the candidate's work experience, education and licenses, work-related training, key skills, the core duties of the role and its associated responsibilities, additional benefits offered, and the location where the work will be performed. All Fulltime (30+ hours) employees are eligible for PTO, Sick, and Parental Leave; Medical, Dental, and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program; Pet Insurance. This is a full-time, remote role with a salary range $99,000-$125,000, bonus eligible.