The Senior Director, Generic Pharmaceuticals & Clinical Nutrition Marketing (UCAN) is responsible for leading portfolio strategy and marketing execution across the United States and Canada for a diverse healthcare portfolio spanning generic injectable and infusion pharmaceuticals and clinical nutrition. This is a high-impact leadership role that will help shape the future direction of two strategically important businesses, driving growth, innovation, and customer value across the healthcare landscape. This leader is accountable for driving portfolio performance, shaping go-to-market strategies, and advancing customer-centric commercialization through strong market positioning, launch excellence, and cross-functional collaboration.
The role partners closely with Commercial, Medical, Regulatory, Market Access, Finance, and Supply Chain teams to translate market opportunities into sustainable business growth while delivering value for customers and patients.
Key Responsibilities
Portfolio & Category Strategy
- Lead the overall marketing strategy for the UCAN portfolio.
- Drive portfolio prioritization, lifecycle management, and investment decisions aligned with business objectives.
- Identify growth opportunities and optimize portfolio performance across categories.
Go-to-Market & Commercial Execution
- Develop and execute integrated go-to-market strategies that strengthen customer engagement and business results.
- Partner closely with Sales and cross-functional stakeholders to ensure commercial excellence and successful product launches.
- Support execution of marketing initiatives that drive adoption, growth, and market competitiveness.
Market Insights & Analytics
- Establish and leverage customer, market, and competitive insights to inform strategic decision-making.
- Champion voice-of-customer initiatives and data-driven marketing practices.
- Monitor market dynamics and business performance to identify risks and opportunities.
Pricing & Contracting Partnership
- Collaborate with Market Access, Finance, and Commercial teams to support pricing, value, and contracting strategies.
- Provide strategic marketing input to optimize portfolio access and business performance.
Cross-Functional Leadership
- Lead integrated planning and execution across Medical Affairs, Regulatory, Supply Chain, Finance, Sales, and Commercial Excellence.
- Foster alignment and accountability to deliver business priorities and customer-focused outcomes.
People Leadership
- Build, develop, and lead a high-performing marketing organization.
- Create an environment that promotes collaboration, innovation, accountability, and continuous development.
- Coach and develop talent to strengthen organizational capability and succession readiness.
Qualifications
- Bachelor's degree required; MBA preferred.
- 12+ years of progressive healthcare marketing, commercial, or business leadership experience.
- Demonstrated success leading generic pharma and nutrition portfolio strategies, commercialization, and go-to-market execution.
- Proven experience building and leading high-performing teams in complex, matrixed organizations.
- Strong strategic, analytical, and business acumen with the ability to influence senior stakeholders.
Preferred Experience
- Experience supporting hospital, health system, and alternate-site care environments.
- Knowledge of generic pharmaceuticals and/or clinical nutrition markets.
- Understanding of GPO, IDN, and healthcare purchasing dynamics.
- Experience leading product launches, portfolio optimization, and lifecycle management initiatives.
Competencies
- Customer focus
- Strategic thinking
- Commercial and financial acumen
- Executive presence and communication
- Cross-functional leadership and influence
- Data-driven decision making
- Change leadership
- Compliance and integrity mindset
Key Performance Indicators
- Portfolio revenue and profitability growth
- Market share performance
- Product launch execution and results
- Customer engagement and experience measures
- Strategic initiative delivery
- Organizational and team effectiveness
Travel
- Up to 25-40% travel as required.
We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $216,000 - $297,000annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position may also be eligible for discretionary bonuses, commission, and/or long-term incentive. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.
Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes arequired minimum number of daysa week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements.At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change.
US Benefits at Baxter (except for Puerto Rico)
This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees.For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter
