Lowe’s

Sr Director, Media

Lowe’s • $150K — $200K *
Mooresville, NC 28117In-Person
Media
11 - 15 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Finance, or related field, or equivalent experience
  • 12+ years in progressive marketing roles with deep media expertise
  • 10+ years managing multi-channel media programs
  • Proven track record of managing significant media investments
  • Experience leading teams in cross-functional settings
  • Strong proficiency in media analytics and performance optimization
  • Experience with media transformation initiatives, including automation and AI

Responsibilities

  • Manage over $800 million in annual media investment across various platforms
  • Optimize media investment for sales, customer acquisition, and traffic growth
  • Lead analytics and measurement strategy in collaboration with key teams
  • Provide strategic leadership for the in-house media organization
  • Oversee relationships with media agencies managing approximately $500 million
  • Drive media innovation and evolve capabilities towards agility and technology
  • Define roadmaps and standards for future media operations
  • Partner with cross-functional teams for integrated media strategies
  • Cultivate leadership capability and a results-driven culture
  • Balance short-term performance with long-term brand equity

Benefits

  • Opportunities for professional development and leadership growth
  • Access to cutting-edge technology and media platforms
  • Work in a dynamic, cross-functional environment
  • Encouragement of innovative thinking and media transformation
  • Focus on data-led decision-making and collaboration
Full Job Description
Your Impact

The Senior Director of Media is responsible for end-to-end media strategy and planning, investment, activation, and performance for Lowe's. This role leads the in-house media organization and oversees $800M+ in annual media investment, including ~$500M managed through agency partners, to deliver integrated, multi-channel campaigns that drive incremental sales, customer acquisition, traffic, and measurable advertising contribution to revenue. The Senior Director of Media will set the vision for modern media at Lowe's, balancing brand building and performance marketing, embedding advanced analytics, and accelerating AI-enabled media innovation while ensuring operational rigor, cost efficiency, and scalability. The role is accountable for translating enterprise business priorities into media strategies that deliver measurable growth, and for evolving Lowe's media ecosystem into a best-in-class, data-driven, outcome-focused capability.

What You Will Do
  • Own and govern more than $800 million in annual domestic media investment, leading the development and execution of integrated, full-funnel media plans across mass media, digital media, retail media, and emerging platforms, with disciplined allocation across brand, performance, and commerce-driving channels.
  • Ensure media investment is optimized to deliver incremental sales, customer acquisition, traffic growth, and advertising contribution to sales, supported by a rigorous performance and measurement framework including return on investment, return on advertising spend, incrementality, marginal return analysis, agile attribution, marketing mix modeling, experimentation, and testing.
  • Lead media analytics and measurement strategy in close partnership with analytics, finance, and marketing technology teams to maximize the value of first-party data and ensure media investment decisions are grounded in financial rigor, transparency, and measurable business outcomes.
  • Provide strategic and operational leadership for Lowe's in-house media organization, establishing clear vision, standards, governance, operating cadence, and enterprise-aligned ways of working to drive accountability, performance, and outcome-based execution across distributed teams.
  • Lead media agency management and external partner relationships, including approximately $500 million in agency-managed spend, holding agencies and partners accountable for best-in-class planning, activation, optimization, transparency, operational excellence, innovation, and continuous cost efficiencies beyond rate negotiations.
  • Drive media innovation and organizational change as Lowe's evolves toward more agile, technology-enabled, and in-house-led media capabilities, leveraging artificial intelligence, automation, advanced analytics, and emerging platforms, formats, and tools to unlock new growth opportunities.
  • Define future-state media roadmaps, operating models, and enterprise standards, playbooks, and best practices to enable consistency, efficiency, scalability, and long-term growth.
  • Serve as a senior cross-functional leader, partnering closely with Marketing, Merchandising, Finance, Digital, Technology, and Procurement to ensure media strategies are fully integrated with merchandising priorities, promotional calendars, pricing, digital experiences, contracts, and investment structures.
  • Develop media leadership capability and talent, fostering a culture of collaboration, test-and-learn, data-led decision making, continuous improvement, and results-driven execution.
  • Balance short-term performance with long-term brand equity, driving sustainable value creation while delivering ongoing cost efficiencies across media investment, agency operations, and technology.

Minimum Qualifications
  • Bachelor's degree in Business, Marketing, Finance or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 12+ years of progressive marketing experience, with deep expertise in media strategy and activation
  • 10+ years leading multi-channel media programs, spanning brand and performance marketing
  • Proven experience managing large-scale media investments
  • Demonstrated success leading teams and influencing outcomes in matrixed, cross-functional environments.
  • Strong background in media analytics, measurement, and performance optimization.
  • Experience leading media transformation initiatives, including in-housing, automation, and AI adoption.

Preferred Skills/Education
  • Master's degree in Business, Marketing, Finance or related field
  • Retail, e-commerce, or omni-channel marketing experience at scale


About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Real Estate & Construction
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ
LOW
* Ladders Estimates

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