Role & ResponsibilitiesTekmetric is seeking a Head of Growth and Demand to set the strategic direction for how we grow -
across paid media, organic search, AI-driven visibility, our website as a primary conversion driver,
and integrated campaigns that reach the right shops across SMB, Mid-Market, and Enterprise
segments.
You'll hold full accountability for pipeline outcomes, build the programs that make inbound growth
repeatable, and develop the team that sustains it. You're a builder, not just an operator of an
inherited playbook. You know how to stand up an inbound demand engine from scratch, find the
channels and campaign strategies that work for a hard-to-reach SMB audience, and scale what's
working - all while holding yourself accountable to the numbers that matter to the business, not
marketing vanity metrics.
Marketers now have two jobs: marketing to humans, and marketing to machines. This role owns
both. If you think in systems, live in the data, plan campaigns with the precision of a strategist and
the urgency of an operator, and are ready to own the number - this one's for you.
What You'll Do- Run High-Performance Paid Media
- Own paid search and paid social strategy, execution, optimization, and reporting
- Manage our performance marketing agency to ensure top-tier productivity and ROI
- Oversee multi-million-dollar budgets with precision, balancing volume, quality, and efficiency across segments
- Run continuous experimentation across targeting, bidding, creative, and landing
experiences - Ensure paid media strategy is tightly integrated with campaign and acquisition motions across SMB, Mid-Market, and Enterprise
- SEO & AI-Driven Search Visibility
- Scale organic growth across traditional search and emerging AI/LLM discovery channels
- Build a durable, AI-accelerated content engine that captures high-intent demand from shops actively evaluating solutions
- Execute across SEO fundamentals: technical health, content structure, on-page optimization, and search-friendly UX
- Continuously evolve strategy based on how buyers search, discover, and evaluate - because the shop owner Googling "best auto repair software" and the LLM generating a vendor recommendation are now equally important audience
- Website & Conversion Performance
- Own Tekmetric.com as a revenue-driving product built for conversion, clarity, anddiscoverability
- Improve visitor lead SQL conversion rates across all entry points and segments
- Build and optimize landing pages aligned to campaigns, segments, and the fullcustomer journey
- Establish a rigorous, always-on testing roadmap across pages, flows, and messaging
- Partner with Brand, Product Marketing, and Product to ensure unified messaging and positioning across the site
- Integrated Campaign Planning
- Own the annual and quarterly campaign calendar - developing coordinated,multi-channel campaign strategies that drive inbound volume across all segments
- Lead segment-specific campaign planning for SMB, Mid-Market, and Enterprise - tailoring messaging, offers, channel mix, and timing to how each buyer discovers andevaluates solutions
- Develop campaign briefs that Brand, Content, Product Marketing, and Customer Marketing execute against - ensuring every function is pulling in the same direction
- Track campaign performance end-to-end from impression to pipeline, with clearattribution back to inbound volume by segment
- AI-Enabled Growth Operations
- Leverage AI tools to accelerate content creation, testing velocity, and optimization atscale - building programs that perform for the human reading them and the machine deciding whether to surface them
- Build systems that enable rapid iteration without adding headcount
- Identify opportunities where AI can replace manual work and increase output quality and speed
- Foster a team culture of experimentation, AI adoption, and operational excellence
- Analytics, Forecasting & Funnel Visibility
- Build forecasting models to predict inbound volume, pipeline quality, and costefficiency by channel and segment
- Partner with GTM Ops on attribution and funnel visibility - ensuring you have thereporting infrastructure to make fast, high-quality decisions
- Monitor performance daily to spot trends early and act quickly
- Translate performance data into strategic decisions across paid, organic, web, andcampaign channels
- Team & Function Leadership
- Lead, grow, and inspire a team spanning Paid Media, Search, Website, Integrated Campaigns, and ABM - hiring for the skills you need and building a culture of accountability, experimentation, and speed
- Set clear priorities, workflows, and growth paths as the inbound acquisition enginescales
- Operate as a senior peer and strategic partner to Brand, Content, Product Marketing, Customer Marketing, Sales, and RevOps
- Serve as the connective tissue between the Growth function and the rest of themarketing org - briefing campaigns, aligning on messaging, and ensuring programs convert into pipeline
What You'll Bring- 10-12+ years in growth, performance marketing, demand generation, or digital acquisition roles in SaaS or high-growth tech - with meaningful time at the Director level or above
- Proven track record of scaling inbound pipelines and managing multi-million-dollar paid media programs with direct pipeline accountability
- Demonstrated experience owning integrated campaign planning across multiple segments (SMB, Mid-Market, and/or Enterprise)
- Deep experience across SEO and AEO - technical, content, and on-page - and a sophisticated understanding of how AI is reshaping search behavior and discovery
- Demonstrated ability to own a website as a revenue-driving product, not a marketing asset
- Experience marketing to fragmented, distributed SMB audiences at scale - specifically reaching and converting a buyer who doesn't behave like a typical enterprise buyer (no big procurement cycles, short attention spans, word-of-mouth driven)
- Genuine fluency with AI-powered tools and modern martech - intent data platforms, signal-based targeting, AI-assisted content and personalization
- Strong analytical and forecasting instincts: you build the model, own the number, and explain the delta
- Experience building and developing a team - hiring, structuring, and elevating the people around you
- Comfort operating at a senior level: peer relationships with Sales, RevOps, Finance, and Product; executive-facing communication; high-stakes decisions under uncertainty
- Ability to prioritize ruthlessly, move fast, and create clarity for your team in a scalingenvironment
- Experience in the automotive aftermarket, field service software, or vertical SaaS for trade-based industries a plus
- Familiarity with AEO strategies and LLM-driven discovery a plus
- Familiarity with community-led growth or advocacy-driven acquisition models a plus
Why You'll Love Working With UsHealth & Wellness That Have You Covered:
- Enjoy the flexibility of remote work
- Competitive base salaries that reflect your value.
- Generous Paid Time Off, because we know you do your best work when you're well-rested.
- Support for every stage of life-with paid maternity, parental bonding, and medical leave for you or your loved ones.
- Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
- Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.
Investing in Your Future (and Present):
- 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
- Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
- Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
- Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
- After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you.
- Keep growing with support for continuing education - we're invested in your development.
Most importantly, we have a stellar team of coworkers, a really cool office, and lots of fun activities!
