Sr. Director, Head of Brand Design (Hybrid)

Belk, Inc. & Belk eCommerce LLC

$170K — $190K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Fine Arts, Graphic Design, or Advertising.
  • 8+ years of progressive design direction experience in luxury fashion or agency environments.
  • Proven track record of executing integrated creative campaigns across multiple channels.
  • Proficient in Adobe Creative Suite, Figma, and digital design best practices.
  • Strong portfolio showcasing branding, campaign development, and typography expertise.

Responsibilities

  • Define and execute a cohesive design vision tied to brand strategy.
  • Champion design concepts that resonate across various platforms.
  • Translate seasonal campaign directions into a unified brand experience.
  • Leverage consumer insights to guide creative decisions.
  • Lead design innovation by exploring emerging trends and formats.
  • Partner with Brand Marketing and creative teams to support business goals.
  • Build and inspire a high-performing design organization through mentorship.

Benefits

  • Hybrid work schedule with a designated in-office requirement.
  • Travel for photo shoots and between office locations required.
  • Opportunity to lead a world-class design team.
  • Access to continuous learning and mentorship opportunities.
  • Engagement with high-profile campaigns across multiple channels.
Full Job Description

The Sr. Director, Head of Brand Design will lead the execution and evolution of the brand’s visual identity in all channels though a design lens. This senior creative leader will define and drive design strategy—spanning retail, digital, social, and packaging touchpoints—ensuring cohesion, craft, and innovation across every consumer-facing expression of the brand. This role will oversee the brand and design vision from ideation to execution.

Design Strategy & Brand Vision

  • Define and execute a holistic design vision aligned with long-term brand strategy and marketing goals.

  • Champion design concepts that authentically connect with the customer across print and digital platforms.

  • Translate seasonal campaign direction into a unified 3606 brand experience.

  • Leverage consumer and cultural insights to inform creative decisions that drive engagement and deepen brand connection.

  • Lead design innovation by exploring emerging trends, new formats, and timeless craft to keep the brand relevant and elevated.

Cross-FunctionalPartnership

  • Partner with Brand Marketing, Digital, Photo and Visual teams to ensure design direction supports business goals and strengthens brand distinction.

  • Collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.

  • Encourage cross-functional alignment between design execution, marketing strategy, and brand storytelling.

  • Partner with creative production teams to implement efficient processes that enable high-quality, impactful output.

TeamLeadership& Development

  • Build and inspire a world-class design organization through mentorship and empowerment, attracting andretainingexceptional talent with a focus on growth, curiosity, and collaboration.

  • Requires designated hybrid in-office work schedule

  • Travel required for photo shootsandbetween office locations

RequiredforAllJobs

Performs other duties as assigned

Complieswithall policies and standards

Education Level

EducationDetails

Required/Preferred

Bachelor9s Degree

Bachelor of Fine Artsin Graphic Design, Design or Advertising

Required

Experience

ExperienceDetails

Required/Preferred

8+ years

Progressive design direction experience within luxury fashion, lifestyle, apparel, or agency environments

Required

Proventrack recordexecuting integrated creative campaigns across multiple channels with exceptional craft and consistency.

Required

KNOWLEDGE, SKILLS & ABILITIES

TechnicalProficiency

  • Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects, Premiere Pro), Figma, Capture One, Keynote, and G-Suite.

  • Expertisein design and digital best practices with a strong understanding of omnichannel marketing.

  • Exceptional eye for typography, composition, and detail with an innovative, forward-thinking creative sensibility.

Leadership&Collaboration

  • Experience developing and mentoring diverse, high-performing creative teams.

  • Strong ability to build trust and alignment across internal partners and external agencies.

  • Thrives in ambiguity; challenges convention and continuouslyevolvestheir approach in fast-paced, high-volume environments.

  • Strong portfoliodemonstratingelevated branding, campaign development, typography, and printexpertise.

  • PHYSICAL DEMANDS

     Available and able to travelfor photoshoots

    • Monthly travel to Charlotterequired

    Pay Range
    $170,000 - $190,000

    Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

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