Sr Director, E-CommerceColourPop is looking for a Senior Director, E-Commerce to lead the e-commerce business across DTC and Amazon. This leader will be responsible for end-to-end P&L and contribution margin performance by channel, and will manage the team responsible for the website, merchandising, and customer experience. This role requires a hands-on leader who can drive the day-to-day strategy and operations of the business to achieve revenue and profitability targets. The role is based in Sherman Oaks, CA and is hybrid, with 3+ days/week in-office.
Your Opportunity- Own end-to-end P&L and contribution margin performance
- Develop the programming calendar to achieve revenue and profitability targets across all channels - including promotions, launches, and collaborations
- Drive merchandising strategy
- Grow the Amazon business by optimizing product listings, advertising, promotions, and Brand Store experience
- Work closely with Demand Planning to align on forecasts and inventory needs across channels dictated by calendar
- Report out on performance and KPIs by channel weekly and monthly - including revenue, traffic, conversion, AOV, and contribution margin
- Manage website operations including troubleshooting, order management, content launches, and QA of all content on site
- Manage website design, market research, and budgeting
- Present plans for new advances and initiatives to improve ColourPop's online presence and sales across channels
- Manage all online activity in relation to traffic acquisition, sales, conversion, and reporting
- Develop a content calendar and oversee website upload and landing page development
- Review security of checkout pages and payment procedures
- Review copy and legal disclaimers to verify their accuracy; serve as the liaison between the legal team and marketing to ensure compliance with collaborations
Your Attributes- At least 5+ years of experience in a similar role with direct P&L responsibility, including ownership of contribution margin by channel
- Demonstrated experience scaling DTC and Amazon businesses
- Beauty industry experience with high sku count collections strongly preferred
- Experience managing merchandising, email, and product teams
- Excellent understanding of web analytics and ecommerce levers to drive revenue across DTC and marketplace channels
- Strong commercial, marketing, and tech background with strong financial acumen
- Appetite for working in a fast-paced, diverse, and entrepreneurial environment
- Exceptional organizational skills, and exceptional verbal, written, and presentation skills
- Results oriented and driven to achieve results
- Fast learner and curious to problem solve and help build solutions
- Experience with Jira/Confluence, Shopify, and G-Suite is a plus
ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + match, paid holidays, product discounts and more. The salary range for this position is $165k-$195k DOE + discretionary annual bonus.
