Foot Locker

Sr. Director, Digital Optimization & Planning

Foot Locker$177K — $237K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, analytics, marketing, economics, statistics, or related field required.
  • Minimum 10 years of experience in digital optimization, experimentation, analytics, or e-commerce with retail experience.
  • Demonstrated leadership of multi-disciplinary digital teams with multiple management layers.
  • Expertise in A/B and multivariate testing methodologies and digital analytics platforms.
  • Strong understanding of merchandising, marketing, site operations, and financial drivers of e-commerce performance.
  • Proven ability to influence at the executive level through clear storytelling and insights-driven recommendations.

Responsibilities

  • Lead the end-to-end optimization strategy across experimentation, analytics, and commercial planning to improve conversion and drive profitable growth.
  • Refine the operating model, governance, and roadmap for digital testing and performance optimization.
  • Partner with E-commerce, Merchandising, Marketing, Media, Finance, and Technology to align optimization initiatives with enterprise business priorities.
  • Represent Digital Optimization in executive business reviews, sharing insights and actions that influence strategy and investment decisions.
  • Define and oversee the A/B and multivariate testing roadmap for site experience, promotions, merchandising, personalization, checkout, and landing pages.
  • Lead the digital analytics strategy, including KPI frameworks, funnel analysis, dashboards, tagging strategy, and behavioral insights.
  • Lead the team driving the digital commercial calendar, ensuring cross-functional alignment with key departments, such as Merchandising, Marketing, and Operations.

Benefits

  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups
Full Job Description
Overview

At Foot Locker Inc., our mission to inspire and empower youth culture guides how we build innovative, high-performing digital experiences. The Sr. Director, Digital Optimization & Planning plays a critical leadership role in delivering on our Growth Strategy by transforming how we test, measure, and optimize the digital ecosystem. In this position, you will lead three core capabilities-Experimentation & Testing, Digital Analytics, and Commercial Planning - ensuring that our digital decisions are grounded in insights, executed with operational rigor, and translated into measurable business impact.

Responsibilities

PRIMARY RESPONSIBILITIES AND ACTIVITIES:

  • Lead the end-to-end optimization strategy across experimentation, analytics, and commercial planning to improve conversion and drive profitable growth.
  • Refine the operating model, governance, and roadmap for digital testing and performance optimization.
  • Partner closely with E-commerce, Merchandising, Marketing, Media, Finance, and Technology to align optimization initiatives with enterprise business priorities.
  • Represent Digital Optimization in executive business reviews, sharing insights and actions that influence strategy and investment decisions

Manage a team of 10+ associates with ownership across the following areas:

Experimentation & Testing
  • Define and oversee the A/B and multivariate testing roadmap for site experience, promotions, merchandising, personalization, checkout, and landing pages.
  • Govern test design, platform execution, statistical methodology, and results interpretation.
  • Champion a test-and-learn culture across digital teams in partnership with EXV testing pods.

Digital Analytics
  • Lead the digital analytics strategy, including KPI frameworks, funnel analysis, dashboards, tagging strategy, and behavioral insights.
  • Lead in building standardized reporting that scales across banners and empowers self-service capability for business teams.
  • Partner with cross-functional teams to ensure analytics foundations-tagging, instrumentation, and data pipelines-are accurate and well-


Commercial Planning
  • Lead the team driving the digital commercial calendar, ensuring cross-functional alignment with Merchandising, Marketing, Media, Creative, and Operations.
  • Lead seasonal planning, promotions, product launches, and digital activation processes across banners.
  • Own the digital perspective on monthly/daily demand and sales forecasting process
  • Streamline workflows for cross-functional activation to ensure consistent and timely execution of commercial plans.


Qualifications

POSITION REQUIREMENTS:
  • Bachelor's degree in business, analytics, marketing, economics, statistics, or related field required.
  • Minimum 10 years of experience in digital optimization, experimentation, analytics, or e-commerce; retail experience required.
  • Demonstrated leadership of multi-disciplinary digital teams with multiple management layers.
  • Expertise in A/B and multivariate testing methodologies, digital analytics platforms, and e-commerce performance levers.
  • Strong understanding of merchandising, marketing, site operations, and financial drivers of e-commerce performance.
  • Proven ability to influence at the executive level through clear storytelling and insights-driven recommendations.


At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:
  • Cameras must be on for all virtual interviews.
  • AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $177,000-$237,000 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:
  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups

About Foot Locker

Foot Locker, Inc. is a global retailer of shoes and apparel, operating 3,473 primarily mall-based stores in the United States, Canada, Europe, Australia and New Zealand as of February 1, 2014. The Company operates in two segments: Athletic Stores and Direct-to-Customers. The Athletic Stores segment is an athletic footwear and apparel retailers whose formats include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction, SIX:02, as well as the retail stores of Runners Point Group, including Runners Point, Sidestep and Run2. The Direct-to-Customers segment includes Footlocker.com, Inc. and other affiliates, including Eastbay, Inc., CCS, and Tredex, which sells to customers through Internet Websites, mobile devices, and catalogs.

Foot Locker Careers

Join the dynamic team at Foot Locker, a leading global retailer of athletically inspired shoes and apparel. At Foot Locker, we empower our employees with unmatched opportunities for career growth and leadership development in the retail industry. Work You’ll Do Become a part of Foot Locker’s vibrant culture by joining our diverse team. We are committed to innovation, leadership, and excellence in every aspect of our business. From sales to corporate functions, Foot Locker offers a variety of job opportunities that allow you to bring your passion and creativity to our team. Transform your career with Foot Locker, where we value diversity and are dedicated to fostering an inclusive environment. We believe that our team’s varied perspectives and experiences are crucial to our success. Lead with Confidence Step into a role that challenges you, fosters your professional growth, and puts you on the path to leadership. At Foot Locker, you’ll work alongside industry leaders and seasoned professionals who are eager to share their knowledge and experience. Work with a team that’s as passionate about the success of the company as they are about each individual’s career advancement. Foot Locker offers extensive training and development programs, including diversity training and leadership workshops, to help you reach your full potential. Innovative Opportunities Engage in work that matters with a company that’s at the forefront of the retail industry. Foot Locker is constantly innovating to meet the ever-changing needs of our customers and to stay ahead in a competitive market. Our employees enjoy a range of benefits that support their personal and professional lives, including health, dental, and vision insurance, employee discounts, and flexible working arrangements. Internship Programs Kickstart your career with a Foot Locker internship. Gain invaluable industry experience, develop your skills, and build your professional network. Our internships offer a real-world glimpse into how a major retail company operates, providing you with the tools needed to succeed in your future career. Join Our Team Explore the employment opportunities at Foot Locker and find the position that matches your skills and ambitions. We are always looking for curious, driven, and innovative team players who are ready to make an impact. Stay Connected Keep up to date with the latest company news, hiring events, and career tips by visiting our Foot Locker Careers page. Customize your job alerts to receive updates on positions that interest you the most. Apply Today Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s committed to your growth and success. Search Foot Locker jobs now and discover how you can contribute to our dynamic team. Foot Locker is not just a company; it’s a place where you can grow, innovate, and lead. We look forward to welcoming you to our team and helping you achieve your professional goals.
Learn more about Foot Locker
Size
16,555 employees
Market Cap
$3.3 billion
Industry
Net Income
$323 million
Founded
1974
5 Year Trend
+2.9%
Revenue
$7.5 billion
NASDAQ

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