Overview

At Foot Locker Inc., our mission to inspire and empower youth culture guides how we build innovative, high-performing digital experiences. The Sr. Director, Digital Optimization & Planning plays a critical leadership role in delivering on our Growth Strategy by transforming how we test, measure, and optimize the digital ecosystem. In this position, you will lead three core capabilities—Experimentation & Testing, Digital Analytics, and Commercial Planning - ensuring that our digital decisions are grounded in insights, executed with operational rigor, and translated into measurable business impact.

Responsibilities PRIMARY RESPONSIBILITIES AND ACTIVITIES:

 

• Lead the end-to-end optimization strategy across experimentation, analytics, and commercial planning to improve conversion and drive profitable growth.
• Refine the operating model, governance, and roadmap for digital testing and performance optimization.
• Partner closely with E-commerce, Merchandising, Marketing, Media, Finance, and Technology to align optimization initiatives with enterprise business priorities.
• Represent Digital Optimization in executive business reviews, sharing insights and actions that influence strategy and investment decisions

Manage a team of 10+ associates with ownership across the following areas:

Experimentation & Testing

• Define and oversee the A/B and multivariate testing roadmap for site experience, promotions, merchandising, personalization, checkout, and landing pages.
• Govern test design, platform execution, statistical methodology, and results interpretation.
• Champion a testandlearn culture across digital teams in partnership with EXV testing pods.

Digital Analytics

• Lead the digital analytics strategy, including KPI frameworks, funnel analysis, dashboards, tagging strategy, and behavioral insights.
• Lead in building standardized reporting that scales across banners and empowers selfservice capability for business teams.
• Partner with crossfunctional teams to ensure analytics foundationstagging, instrumentation, and data pipelinesare accurate and well

 

Commercial Planning

• Lead the team driving the digital commercial calendar, ensuring crossfunctional alignment with Merchandising, Marketing, Media, Creative, and Operations.
• Lead seasonal planning, promotions, product launches, and digital activation processes across banners.
• Own the digital perspective on monthly/daily demand and sales forecasting process
• Streamline workflows for cross-functional activation to ensure consistent and timely execution of commercial plans.

Qualifications POSITION REQUIREMENTS:

• Bachelors degree in business, analytics, marketing, economics, statistics, or related field required.
• Minimum 10 years of experience in digital optimization, experimentation, analytics, or ecommerce; retail experience required.
• Demonstrated leadership of multidisciplinary digital teams with multiple management layers.
• Expertise in A/B and multivariate testing methodologies, digital analytics platforms, and ecommerce performance levers.
• Strong understanding of merchandising, marketing, site operations, and financial drivers of ecommerce performance.
• Proven ability to influence at the executive level through clear storytelling and insightsdriven recommendations.

 

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $177,000-$237,000 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

 

Foot Locker Benefits:

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups