Job Title:Sr. Director, Color, Material, & Graphic Design - Global HOKA
Reports to: VP, Design - Global HOKA
Location: Portland, OR (Hybrid)
Typically, 3 times per week in office, Tuesday – Thursday
The Role
As Sr. Director, Color + Material + Graphic Design (CMG) – HOKA, you will lead the integrated CMG vision across Footwear, Apparel, and Accessories, defining and driving the global expression of HOKA through color, material, graphic, and trend strategy. You’ll establish and lead a CMG + Trend Center of Excellence, building creative frameworks that connect consumer insight, cultural relevance, and product expression across all categories. Sitting at the intersection of design, product, brand, and merchandising, you’ll elevate CMG and Trend as strategic drivers of storytelling, speed to market, product differentiation, and commercial impact.
Your Impact
- Define and execute the global CMG + Trend vision across performance and lifestyle footwear, apparel, and accessories
- Build annual and seasonal strategies including color palettes, material frameworks, graphic systems, and trend narratives for cohesive HOKA expression
- Establish and lead HOKA’s CMG + Trend Center of Excellence, developing scalable tools, processes, and frameworks
- Translate macro trends, cultural signals, and consumer insights into actionable product direction and design systems
- Partner with VP, Global Design and Design Leadership to shape creative vision and seasonal direction
- Lead, manage, and develop Color, Material, Graphic Design, and Trend teams across Footwear and Apparel
- Build clear operating models and creation engines to support new creation, refresh, and speed to market
- Drive consistency and clarity in CMG application across franchises, categories, and product tiers
- Recruit, develop, and mentor creative leaders and teams, fostering a culture of innovation, craft, and accountability
- Position Trend as a foundational input into the design process, ensuring alignment from concept through execution
- Partner with Product Design, Product Management, Merchandising, Development, Innovation, and Brand Creative to align CMG + Trend direction with business strategy
- Champion integrated PCMG thinking, ensuring color, material, graphic, and trend work holistically with product design, construction, and brand identity
- Influence upstream decision-making through a CMG + Trend lens, shaping briefs, concepts, and category direction early in the process
- Communicate compelling CMG narratives at key milestones, leadership reviews, and strategic forums
- Ensure product storytelling is cohesive and differentiated across consumer touchpoints, channels, and regions
Who You Are
- Bachelor’s or master’s degree in industrial design, product design, or related field
- 12+ years of experience across CMG design disciplines
- 5+ years leading multi-disciplinary creative teams
- Experience building or leading Trend or Design Strategy functions within a global organization
- Expert understanding of color, material, graphic, and trend strategy
- Proven ability to build systems, frameworks, and centers of excellence
- Deep understanding of footwear and apparel product creation
- Strong ability to translate consumer insight and cultural signals into product direction
- Expertise in storytelling, design systems, and brand expression
- Strong cross-functional leadership across product, merchandising, and marketing
- Advanced communication and presentation skills
What We'll Give You –
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
- Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$185,600.00 - $250,500.00
The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:
Portland, Oregon
Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
