Kobie Marketing

Sr. Director, Client Services

Kobie Marketing$130K — $180K *
US-AnywhereRemote in Dallas, TX
Retail & Consumer Goods
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12-15+ years in client services, loyalty marketing, or enterprise program management, specifically in retail.
  • Proven ability to lead large accounts and maintain senior executive relationships.
  • Strong grasp of loyalty program strategy and customer engagement, leveraging CRM platforms and insights.
  • Technical fluency with SaaS platforms and an understanding of data ecosystems and digital experiences.
  • Ability to analyze risk and drive strategic growth opportunities.
  • Exceptional communication and analytical skills with a strong executive presence.
  • Experience in managing financial aspects including budgets and P&L.

Responsibilities

  • Serve as the strategic partner to key retail clients, aligning loyalty strategies with enterprise goals.
  • Lead the evolution of loyalty programs using strategy, analytics, and technology to enhance performance.
  • Translate data insights into actionable strategies that drive ROI for loyalty programs.
  • Scan client environments for risks and opportunities to enhance partnerships and strategic influence.
  • Identify growth opportunities in services, technology, and product enhancements for long-term revenue.
  • Collaborate cross-functionally to align on strategic priorities and ensure successful program execution.
  • Guide operational execution and technical implementations focusing on scalability and efficiency.

Benefits

  • Opportunity to shape loyalty strategies for major clients in the retail sector.
  • Engagement at the executive level, influencing both client and internal strategic decisions.
  • Access to co-create innovative solutions with clients using proprietary market intelligence.
  • Leadership role that involves mentoring and developing a high-performing team.
  • Ability to work with cross-functional teams, enhancing collaboration and knowledge sharing.
Full Job Description
About the Team & What We'll Build Together

Kobie's Client Services team operates at the intersection of loyalty strategy, market intelligence, and enterprise relationship leadership. As Senior Director, Client Services for the Retail Vertical, you will steward some of our most significant client partnerships-ensuring that loyalty becomes a strategic driver of customer engagement, revenue growth, and enterprise value for both our clients and Kobie.

In this role, you will identify client opportunities, surface emerging risks, and elevate market trends that fuel program and enterprise growth. Engaged at the executive level, you will translate complex client environments and competitive signals into actionable strategies-strengthening client programs while informing Kobie's product, services, and growth roadmap. Your leadership will shape how we deliver value, create cross-client insights, and fuel long-term growth through loyalty.

This role blends strategic thought leadership, technical fluency, analytical rigor, and exceptional relationship management. You will guide the evolution of loyalty programs, orchestrate cross-functional delivery, and champion innovations that create differentiated consumer experiences.

How You Will Make an Impact

  • Enterprise Strategic Leadership
  • Serve as the executive-level strategic partner to key retail clients, ensuring loyalty strategy is aligned to enterprise goals and customer engagement objectives.
  • Articulate how loyalty contributes to broader corporate strategy, supporting clients in achieving revenue, retention, and customer experience outcomes.
  • Loyalty Program Vision & Performance
  • Lead the long-term evolution of loyalty programs by integrating strategy, analytics, and technology to optimize performance, profitability, and member engagement.
  • Translate data-driven insights into actionable recommendations that drive ROI and address emerging customer needs in support of driving best-in-class programs.
  • Client Opportunity, Risk & Market Sensing
  • Continuously scan for risks, political dynamics, shifting priorities, and organizational barriers within client environments, converting them into opportunities that deepen partnership and expand Kobie's strategic influence.
  • Monitor industry trends, competitor movements, and evolving retail behaviors to shape both client strategy and internal decision-making.
  • Growth, Innovation & Co-Creation
  • Identify and drive opportunities for organic growth across services, technology, analytics, and product enhancements to maximize long-term revenue and value creation.
  • Co-create innovation with clients, leveraging Kobie IP, market intelligence, and emerging loyalty constructs to deliver differentiated, competitive solutions.
  • Cross-Functional Orchestration & Internal Influence
  • Lead cross-functional collaboration with Technology, Product, Decision Science, Strategy, and Delivery teams to ensure alignment on strategic priorities and program execution.
  • Translate market and client insights into actionable internal strategies-shaping product roadmaps, operational improvements, and cross-client opportunities.
  • Foster a knowledge-sharing culture that equips teams with the intelligence and context needed to deliver consistent, high-quality outcomes.
  • Technical & Operational Stewardship
  • Demonstrate strong understanding of Kobie's platform capabilities, integrations, and data ecosystem to guide strategic conversations with client and internal technology teams.
  • Oversee program enhancements, operational execution, and technical implementations with a focus on scalability, efficiency, and quality.
  • Financial & Commercial Accountability
  • Own financial performance across assigned accounts, including forecasting, profitability management, and long-term commercial strategy.
  • Apply strategic and financial engineering to balance short-term wins with sustainable long-term growth for both clients and Kobie.
  • Client Relationship Management
  • Serve as a trusted advisor, providing clarity, thought leadership, and proactive guidance grounded in loyalty best practices and market insight.
  • Build deep, multi-threaded relationships across complex client organizations, fostering trust and accelerating strategic decision-making.
  • Strategically steward the client relationship map-ensuring executive-level depth and organizational breadth-to anticipate challenges, drive alignment, and negotiate trade-offs that optimize outcomes for both the client and Kobie.
  • Team Leadership & Talent Development
  • Lead, mentor, and elevate a high-performing Client Services team, fostering a culture of accountability, collaboration, and continuous improvement.
  • Empower teams to communicate value clearly, think strategically, anticipate client needs, and drive meaningful outcomes aligned to Kobie's growth vision.


You Need to Be Successful

  • 12-15+ years in client services, loyalty marketing, CRM, or enterprise program management, with significant experience in the retail sector.
  • Proven track record leading large, complex accounts and cultivating senior executive relationships.
  • Deep understanding of loyalty program strategy, customer engagement, CRM platforms, and data-driven insight application.
  • Strong technical fluency with SaaS platforms, integrations, data ecosystem concepts, and digital customer experience.
  • Demonstrated ability to anticipate risk, identify growth opportunities, and influence strategic direction.
  • Exceptional communication, strategic thinking, analytical problem-solving, and executive presence.
  • Experience managing budgets, P&L, and multi-year commercial strategies that drive portfolio growth.
  • Ability to lead and inspire cross-functional teams in a dynamic, fast-paced environment.
  • Bachelor's degree required; advanced degree or relevant certifications preferred.
  • Ability to travel up to 20% with peak periods up to 35%.

About Kobie Marketing

Kobie Marketing is a loyalty marketing company that designs, builds, optimizes, and supports customer loyalty solutions for many of the world's most successful brands. The company was founded in 1990 and is headquartered in St. Petersburg, Florida. Kobie Marketing's clients include AMC Theatres, Bank of America, Royal Bank of Canada, and Verizon. The company has won numerous awards for its work, including the 2019 Loyalty360 CX Award for Best Technology & Trends Provider.
Learn more about Kobie Marketing
Size
200 employees
Industry

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