Newell Brands Inc

Sr. Director, Brand Management - Sharpie

Newell Brands Inc • $130K — $180K *
Atlanta, GA 30349In-Person
Retail & Consumer Goods
11 - 15 years of experience
2 days ago
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA preferred.
  • 14+ years in brand management with expertise in marketing and innovation.
  • Proven talent management skills with a focus on team development.
  • Experience in fashion, beauty or trends-driven sectors.
  • Strong background in CPG and hardline industries.
  • Expertise in digital marketing across eCommerce and direct-to-consumer channels.
  • Ability to leverage analytics for consumer insights and business growth.

Responsibilities

  • Deliver on global P&L commitments for the Sharpie brand.
  • Manage the US P&L, ensuring annual financial goals are met.
  • Lead the brand leadership team to meet brand objectives annually.
  • Ensure global brand consistency across all markets and regions.
  • Develop a multi-year global brand strategy in partnership with regional teams.
  • Execute annual brand plans with cross-functional collaboration.
  • Oversee innovation processes, ensuring market needs are addressed.

Benefits

  • Opportunities for professional growth and career advancement.
  • Collaborative work culture focused on teamwork and leadership development.
  • Engagement in innovative projects impacting global brand strategy.
  • Access to a strong consumer insights team to guide brand decisions.
Full Job Description
Job ID: 15395

Alternate Locations:

Position Summary:

The Senior Director, Global Brand Marketing position is a critical global leadership role at Newell with responsibility for the Sharpie brand and direct leadership of end to end marketing including both the global marketing team as well as the regional marketing team.

The ideal candidate will bring 12+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels. The Director is a broad business leader effectively leading a cross-functional team and strategically influencing the global team and broader organization.

Key Responsibilities:
  • Owns delivering global P&L commitments
  • Directly manages US P&L and responsible for delivering annual financial commitments
  • Lead the cross functional brand leadership team to deliver annual brand goals
  • Be the steward of the global brand positioning and work with local countries and regions to ensure the global brand positioning is consistent across the world
  • Lead development of the short and long term global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
  • Draft and execute the annual brand plan enrolling your direct reports and cross functional team to build and execute the plan
  • Lead the cross functional team to monitor DSMP (Distribution, Shelving, Merchandising, Pricing) targets and ensure achievement of targets
  • Own the global brand architecture; Partner with local countries and regions to help them shift fully into the approved global brand architecture
  • Be the enforcer of the global brand identity guidelines in all markets; Protect the brand's immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
  • Utilize the consumer segmentation to establish a brand consumer target, brand muse and media target
  • Partner with insights to create a global consumer segmentation model that can be applied worldwide; Direct local countries and regions on the correct targets for the brand
  • Own the creation and execution of a 3 year global innovation pipeline
  • Lead the innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launch to grow market share worldwide
  • Lead the global annual brand planning process with input from the brand building marketing team; Brand building will own current year marketing plans, promotion and media
  • Be responsible for timely development of all core assets needed to support a new item launch for omni channel deployment
  • Approves brand pricing strategy recommendations created by Brand Finance and Revenue Growth Management
  • Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.


Required Experience/Qualifications:
  • A four-year college degree, MBA preferred.
  • 14+ years of brand management experience including deep marketing, innovation and general management experience.
  • Proven ability in talent management; Ability to attract and retain top talent; Prior experience leading teams and coaching for continued growth and success
  • Prior experience in fashion, beauty or a trends driven business
  • Industry experience in CPG and hardlines, with proven ability to be successful with both.
  • Prior demonstration of behaving as a "Servant Leader" of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels.
  • Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)
  • Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
  • Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform.
  • Prior experience with pricing strategy and able to lead the organization in setting price, promotional strategy and trade strategy. Demonstrated ability to set, direct and lead trade marketing strategy in partnership with sales and VP Brand Management.
  • Experience growing brands in an eCommerce channel including launching innovation for the channel, achieving first page position and setting media strategy in partnership with a media leader or customer expert.
  • Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth
  • Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement. Able to teach, mentor and grow junior marketers in their ability to leverage data for decision making.


Date Posted: Jul 16, 2026

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Learn more about Newell Brands Inc
Size
32,000 employees
Market Cap
$5.3 billion
Industry
Food & Beverages
Net Income
-$770 million
Founded
1903
5 Year Trend
+2.9%
Revenue
$9.3 billion
NASDAQ
NWL
* Ladders Estimates

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