Position Summary: We are seeking an experienced and strategic Sr Director of Brand Management for Tangle and Samyang to lead end-to-end marketing and commercial success for the Tangle and Samyang brands. Key Responsibilities: • Lead brand management function for Tangle and Samyang brands • Lead, manage, and develop the Tangle and Samyang brand management team (4+ headcount) • Develop and lead annual strategic plan to deliver against business objectives for portfolio • Lead brand and market expansion efforts for a portfolio of products • Build brand strategy and portfolio strategy • Partner with the Innovation team and HQ on developing innovation roadmap • Develop and execute U.S. marketing strategies aligned with global brand guidelines and local customer needs • Serve as the key liaison between U.S. marketing and Korean HQ to ensure alignment of brand direction, product messaging, and launch plans. • Lead end-to-end go-to-market strategy for new product launches, including product adaptation, pricing strategy, promotional planning, and channel-specific activation. • Lead product positioning and consumer messaging across key touchpoints such as in-store, e-commerce, digital, and social platforms • Partner cross-functionally with Sales, Product Development, Supply Chain, and HQ to ensure timely and successful execution of marketing plans • Own the category P&L: managing price, cost, marketing, and budget to ensure profitability targets are met • Develop and execute integrated marketing communication strategies across ATL, digital, in-store, social media, shopper marketing, and e-commerce platforms to drive awareness and engagement • Monitor consumer behavior, competitive dynamics, and market trends to inform strategic decisions and identify growth opportunities • Lead and mentor the marketing team, agency partners, and external vendors to deliver high-impact campaigns • Track and report marketing KPIs, ROI, and customer engagement metrics to U.S. leadership and HQ stakeholders Requirements: • 10+ years combined marketing experience in top tier CPG companies, AND small/entrepreneurial organizations • CPG Food & Beverage experience is highly preferred, especially in better for you products, but not required if the candidate has experience in top-CPG non-food firms (P&G, Unilever, Colgate, Clorox, etc.) • New product commercialization and launch experience in retail is mandatory • Existing marketing director with 1-3 years experience • Must have people management experience, managing a minimum of 3 people at the same time • Portfolio management (multi-product) experience • Highly analytical with proficiency analyzing and making recommendations based on consumption (IRI and Neilsen) and shipment data • Experience managing integrated marketing campaigns including paid, organic, shopper, and influencers • Experience driving demand and expansion for products and partnering with sales in retail (mass, grocery, club, convenience) and DTC • Experience partnering with global organizations • Led packaging and brand design projects • Bachelor's degree. MBA preferred. The base salary for this position is between $160,000.00 and $190,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.