Gartner

Sr. Director Analyst, Marketing Measurement, Analytics & AI Decisioning (Remote - US)

Gartner • $172K — $202K *
US-AnywhereRemote in Texas, US
Business Services
11 - 15 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience; Graduate degree preferred
  • 12+ years of relevant field or industry experience
  • Expertise in modern marketing measurement and optimization
  • Deep understanding of marketing analytics and predictive analytics
  • Experience with AI-enabled analytics and decision-making capabilities
  • Knowledge of data management strategies for AI-powered marketing
  • Demonstrate executive presence and strong organizational skills

Responsibilities

  • Create innovative insights content for clients
  • Develop actionable approaches to enhance client strategies
  • Conduct root cause analysis to inform client strategies
  • Demonstrate thought leadership and establish Insight positions across teams
  • Research market trends to provide actionable advice to clients
  • Deliver high value presentations at events and client meetings
  • Support sales efforts by serving as a voice of the market

Benefits

  • Opportunities for mentoring and coaching junior team members
  • Collaboration with a global team of experts
  • Engagement with high-profile clients in various sectors
  • Participation in innovation and ideation discussions
  • Ability to represent Gartner at large-scale speaking engagements
Full Job Description
About the role:

Gartner Analysts are industry thought leaders who create must-have insights, market predictions and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner's Business and Technology Insights (BTI) group, establishing oneself as a credible voice within their designated market at local, regional and global levels. Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative insights which Gartner clients consume and apply to propel their business toward key objectives. They are a trusted source of advice for clients, reinforcing Gartner's value every day by engaging them via in-person meetings, virtual meetings, sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.

What you will do:
  • Create innovative, thought provoking, and highly leveraged "must-have insights" content
  • Develop new insights and ideas through thought leadership and offer compelling, actionable approaches to client's needs and requests that accelerate the client's ability to act
  • Develop in-depth analysis to identify the root cause of a client's barriers or overall needs and reframe thinking to drive strategy forward
  • Demonstrate thought leadership in establishing Insights positions across a team of analysts
  • Bring provocative, independent insights to Gartner leaders that can evolve the course of a research agenda
  • Research, analyze and predict market trends and shifts to provide clients and vendors with actionable insights
  • Provide clients and prospects with actionable advice aligned to their designated content area via virtual or face-to-face interactions
  • Create and deliver high value presentation materials on and off stage for Gartner events, industry and professional association conferences, and client briefings
  • Support BTI and Sales: Provide sales support serving as voice of the market to help Insights teams create content and to drive engagement with clients to make progress against their critical priorities to grow their business
  • Provide high quality and timely content peer review
  • Build credibility as an industry expert to represent Gartner insights, methodology and strategy
  • Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in the Insights community
  • Identify research process improvements or develop new processes that help the team and BTI provide excellent service delivery
  • Be a mentor and a coach by supporting more junior team members
  • Be client-centric while actively seeking to help clients engage regularly and often with Gartner insights and interactions


What you will need:
  • Bachelor's degree or equivalent experience; Graduate degree preferred
  • 12+ years of relevant field or industry experience
  • Expertise in modern marketing measurement and marketing optimization, including marketing mix modeling (MMM), incrementality, experimentation, attribution, marketing ROI, forecasting marketing performance and outcomes, and optimizing marketing investments and resource allocation
  • Deep understanding of marketing analytics, customer analytics, predictive analytics, and the application of data and AI to support marketing decision making and strategic planning.
  • Experience helping organizations evaluate, measure, and operationalize AI-enabled analytics and decision-making capabilities, including AI ROI assessment, AI-augmented analytics, and adapting measurement approaches for AI-mediated customer journeys.
  • Knowledge of the data and analytics foundations, including associated technologies, required to build AI-powered marketing organizations, including analytics operating models, data management strategies, marketing intelligence systems, analytics talent development, and AI-enabled decisioning.
  • Demonstrate executive presence; can immediately establish credibility with executives and additional stakeholders
  • Strong organizational skills; ability to work under tight deadlines and produce high quality deliverables
  • Demonstrate excellence in research and writing ability
  • Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions
  • Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to client challenges
  • Strong communication skills - able to explain complex concepts concisely and simply
  • Subject matter expertise; comfortable presenting at large and small-scale speaking engagements
  • Strong business and financial acumen
  • Deep knowledge of the global and competitive landscape within subject area as well as the interplay in that market
  • Ability to work independently, while also being intrinsically motivated to collaborate across teams and support the workflow of others, in a multicultural global team
  • Learning agile and adept with navigating highly matrixed environments
  • Ability to represent Gartner's research methodology and strategies effectively at all levels
  • Willingness and ability to travel up to 25% (where applicable)


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About Gartner

Gartner, Inc. is a research and advisory company that provides information, advice, and tools for leaders in IT, finance, HR, customer service and support, legal and compliance, marketing, sales, and supply chain functions. The company operates in more than 100 countries and has over 16,000 employees. Gartner was founded in 1979 and is headquartered in Stamford, Connecticut.
Learn more about Gartner
Size
16,600 employees
Market Cap
$26.4 billion
Industry
Business Services
Net Income
$266.7 million
Founded
1979
5 Year Trend
+14.1%
Revenue
$4 billion
NASDAQ
IT
* Ladders Estimates

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