American Equity Investment Life Holding Company

Sr. Digital Experience Platform Strategist

American Equity Investment Life Holding Company • $90K — $120K *
Des Moines, IA 50317In-Person
Finance & Insurance
5 - 7 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Analytics, UX/UI Design, or related field; advanced degree preferred.
  • 5+ years of experience in digital marketing, marketing technology, or product management.
  • Certification in Optimizely, Adobe Experience Manager, or similar digital experience platform.
  • Strong analytical and strategic thinking abilities with a focus on data interpretation and actionable insight generation.
  • Experience in B2B and B2B2C environments, preferably in Financial Services or Insurance sectors.

Responsibilities

  • Partner with business stakeholders to enhance and manage digital content across CMS and DAM systems.
  • Oversee governance, optimization, and user enablement of CMS and DAM platforms.
  • Establish DAM standards, structures, tagging strategies, and lifecycle governance processes.
  • Integrate traditional SEO techniques with Gen AI to improve technical SEO and metadata strategies.
  • Analyze audience segmentation and engagement insights to guide digital initiatives.
  • Serve as a subject matter expert on DAM and CMS platforms, providing training and support to teams.
  • Research and recommend digital trends and innovations for performance improvement.

Benefits

  • Opportunity for professional development and continuous training.
  • Collaboration with cross-functional teams in an agile work environment.
  • Exposure to cutting-edge digital experience technologies.
  • Focus on customer experience enhancement leading to impactful outcomes.
  • Work in a dynamic sector, applying best practices in digital strategy.
Full Job Description


GENERAL PURPOSE OF THE JOB:

The Digital Experience Platform Strategist is an experienced professional who focuses on the overall customer journey and ensures that customers have intuitive and engaging experiences across our public websites and digital content. The role partners with internal stakeholders and external partners to build digital solutions that enable digital content distribution and digital engagement strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Works alongside business stakeholders to enable and optimize digital content management across our Content Management (CMS) and Digital Asset Management (DAM) Technologies that enable scalable, accessible and personalized experiences.
  • Owns governance, optimization, roadmap and user enablement for CMS and DAM platforms across enterprise digital channels.
  • Develops DAM standards, metadata structures, tagging strategies and digital asset lifecycle governance processes.
  • Combines traditional SEO expertise with Gen AI techniques to optimize technical SEO and metadata strategies to improve search engine interpretation.
  • Develops audience segmentation and engagement insights to inform digital content and customer experience initiatives.
  • Acts as the subject matter expert across our digital content platforms, including the DAM and CMS, training and mentoring others on full capabilities.
  • Identifies digital trends, tools, and innovations to continuously improve digital performance, efficiency and team knowledge.
  • Partners closely with analytics to develop clear digital KPIs and benchmarks; monitor website performance and generate data-driven user experience recommendations.
  • Develops and maintains digital experience standards and governance frameworks, ensuring alignment with brand tone, messaging, and digital experience best practices.
  • Performs other related duties as assigned.

SUPERVISORY RESPONSIBILITIES:

Direct Reports: N/A

General Description of Indirect Reports (2 and 3-downs): N/A

EDUCATION AND/OR EXPERIENCE:
  • Bachelor's degree in Business, Analytics, UX/UI Design or a related field; advanced degree a plus.
  • 5+ years of experience leading digital marketing, marketing technology or product management capabilities.

CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS:.
  • Certification in Optimizely, Adobe Experience Manager, or similar DXP platform.

KNOWLEDGE, SKILLS AND ABILITIES:
  • Proven ability to develop and lead digital enablement across multiple channels and platforms.
  • Experience leveraging digital experience technologies, including headless Saas content management, digital asset management and digital adoption platforms.
  • Excellent analytical and strategic thinking skills, with the ability to interpret data and translate it into product roadmap strategy.
  • Quality-focused, versatile professional with the ability to create and deliver digital content solutions tied to business growth.
  • Excels at working in cross functional agile environments.
  • Experience in B2B and B2B2C environments, preferably in the Financial Services or Insurance industries.
  • Background in UX design systems and digital product management
  • Ability to solve complex problems and deal with a variety of variables in situations where only limited standardization exists.
  • Ability to successfully handle pressure and meet deadlines in a fast-paced work environment.____

This description covers the major purpose and essential functions of the job. It is not intended to give all details or a step-by-step account of the way each task is to be performed. Employees may receive other job related instructions and be required to perform other job related work requested by their manager. All requirements are subject to possible modification to provide reasonable accommodation to qualified individuals with disabilities.

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About American Equity Investment Life Holding Company

American Equity Investment Life Holding Company, through its subsidiaries, provides life insurance products and services in the United States. The company offers fixed index and fixed rate annuity products, as well as life insurance products. Its products are designed to provide income and to protect principal and interest from the effects of inflation. The company serves individual consumers, and institutions, including banks, broker-dealers, and insurance companies. American Equity Investment Life Holding Company was founded in 1995 and is headquartered in West Des Moines, Iowa.
Learn more about American Equity Investment Life Holding Company
Size
800 employees
Market Cap
$3.9 billion
Industry
Finance & Insurance
Net Income
$671.4 million
Founded
1996
5 Year Trend
+10.7%
Revenue
$2.4 billion
NASDAQ
AEL
* Ladders Estimates

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