Position OverviewDigital is blazing new trails at SiteOne.com and is the fastest growing business unit in the company. The Senior Digital Analyst will help to drive the ongoing growth of SiteOne.com by leveraging data and analytics to support both strategic decisions and operational activities. The individual partners with multiple cross-functional teams to improve SiteOne's omni-channel experience and is involved with many aspects of SiteOne's Digital business; including but not limited to, Digital Customer Experience/Journey, Digital Customer Acquisition and Retention, Data Enrichment, Product Development, and Promotions. The individual coordinates with a variety of business stakeholders to drive excellence in our .com product, meet roadmap milestones, and drive customer adoption. This role reports to the Director, Marketing & Digital Analytics in the eCommerce/Digital organization.
What you'll do:- Understands and articulates Digital customer measurement trends, such as visits, clicks, & bounce rates
- Works closely with offshore teams to identify and implement process improvements for Digital tagging and measurement of the Digital customer experience
- Familiarity with Google Analytics & Pendo, particularly customer tracking and dashboarding
- Leverages accessible tools to analyze online customer behavior to identify issues in customer experiences, user flows; documents and makes recommendations to improve
- Supports continuous improvement of online customer journey by partnering with Product Managers to help support special projects; Product List and Detail Pages, Shopping Experience enhancements, Search, etc.
- Supports product discoverability through the installation of SEO and Onsite Search updates
- Supports execution of eCommerce roadmap by working with multiple teams to help draft product requirements; creates User Stories and participates in development sessions
- Conceptualize and execute A/B testing & experimentation to optimize Digital/Marketing performance and effectiveness
- Supports data enrichment by collaborating with our supplier partners and internal line of business managers
- Supports .com release cycle by conducting User Acceptance Testing and ongoing QA on new enhancements and bug triages for all .com releases
- Proactively identifies operational problems, suggest solutions, and when able - independently resolves issues
- Supports field training by creating process documentation - written and recorded; coordinates and supports training sessions
- Work closely with customer service team to understand customer issues, replicate them, and resolve with IT
- Provide regular status updates for on-going projects and call out risks/progress to business stakeholders and leadership
- Supports ad-hoc special projects as requested by leadership
Skills We Are Seeking- Bachelor's degree in Marketing, Digital Marketing, Business Analytics, UX, Computer Science, or equivalent experience
- 3-5 years of experience in an Analytics role
- Google Analytics - Required
- Microsoft Office Suite - Required
- Power BI or similar data visualization & dashboarding tool - Required
- Familiarity with statistical concepts (descriptives, A/B testing, significance testing, regression analysis) - Required
- Pendo - Preferred
- Marketing Mix Modeling - Nice to have
Compensation and Benefits:- Competitive Compensation
- Medical, Dental and Vision plans
- Paid Time Off, Paid Holidays
- 401k with company match
- Tuition Reimbursement
- Lucrative Associate Referral Program
- Company Apparel and Work Boot Vouchers
- Opportunity for Advancement
- Paid Training and Business Certifications Available
- Free Counseling Services/Employee Assistance Program
- Life Insurance and Short- and Long-Term Disability Insurance
- Product Discounts
- Most Branches never work Sundays!
THE INFORMATION CONTAINED HEREIN IS NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND QUALIFICATIONS REQUIRED OF INDIVIDUALS PERFORMING THE JOB. THE QUALIFICATIONS DETAILED IN THIS JOB DESCRIPTION ARE NOT CONSIDERED THE MINIMUM REQUIREMENTS NECESSARY TO PERFORM THE JOB, BUT RATHER AS GUIDELINES. THEY MAY VARY FROM POSITION TO POSITION.
