Job Title: Senior Ecommerce Analyst

Location: Nashville, TN / Hybrid

Reports To: Senior Director of Ecommerce

Brand/Segment: Gathr Outdoors (https://www.gathroutdoors.com)

ABOUT THE POSITION

We are seeking a highly analytical, business-minded ecommerce professional to build and scale our performance analytics and reporting foundation across a multi-brand portfolio.

This role will lead ecommerce performance reporting and play a key role in shaping how data-driven decisions are made across the business.

The ideal candidate translates data into actionable insights that drive revenue growth, improve conversion, and inform investment decisions across DTC, Amazon, and emerging commerce channels such as TikTok Shop.

This position partners closely with ecommerce, marketing, finance, planning, and operations teams to improve visibility into performance, identify growth opportunities, and support faster, better business decisions across the organization.

ESSENTIAL JOB FUNCTIONS

Performance Analytics & Insights

• Lead end-to-end eCommerce performance reporting across brands and channels (DTC, Amazon, TikTok Shop)
• Identify and quantify key eCommerce growth levers across traffic, conversion, merchandising, pricing, promotions, and channel mix
• Analyze key performance drivers including traffic, CVR, AOV, units, revenue, ROAS, CAC, LTV, and customer behavior trends
• Translate complex data into clear, actionable business insights and recommendations
• Develop data-driven business recommendations that improve revenue growth, profitability, and operational performance

Reporting & Dashboard Development

• Own and evolve daily, weekly, and monthly reporting cadence and executive performance visibility
• Develop executive-level dashboards, scorecards, and KPI frameworks
• Improve data consistency and reporting accuracy across systems (Shopify, Amazon, Google Analytics, BI tools, internal data sources)

Growth & Optimization Support

• Partner with marketing teams (paid media, lifecycle, affiliate, social) to evaluate campaign performance and ROI
• Support CRO initiatives by identifying funnel opportunities and testing insights
• Analyze pricing, promotional, and merchandising effectiveness
• Surface insights that directly improve customer acquisition, conversion, retention, and profitability

Inventory & Demand Insights

• Partner with planning and operations teams to connect inventory availability, demand forecasting, and ecommerce performance insights.

Cross-Functional Collaboration

• Partner across ecommerce, marketing, product, finance, planning, and operations teams
• Influence stakeholders through data, business insight, and clear communication
• Act as a bridge between data, strategy, and execution

QUALIFICATIONS / REQUIREMENTS

• Bachelor's degree in Business, Marketing, Analytics, Finance, or related field
• 4-7+ years of experience in eCommerce analytics, business analysis, digital analytics, or performance marketing analytics
• Strong experience within Shopify-based eCommerce environments
• Direct-to-consumer retail experience strongly preferred
• Advanced Excel / Google Sheets skills with experience analyzing large, complex datasets
• Strong understanding of eCommerce performance drivers (traffic, CVR, AOV, ROAS, CAC, LTV)
• Experience analyzing paid media and customer acquisition performance
• Ability to translate complex data into actionable insights and recommendations
• Experience presenting insights and recommendations to business stakeholders and leadership teams
• Familiarity with Amazon Vendor Central analytics
• Experience with ecommerce analytics tools (Power BI, Tableau, Looker, Triple Whale, or similar)
• Familiarity with A/B testing, experimentation frameworks, and conversion rate optimization

SKILLS

• Strong analytical and problem-solving skills
• Strong executive communication and data storytelling skills
• Ability to influence cross-functional stakeholders through data and insight
• Ability to collaborate effectively across ecommerce, marketing, finance, planning, and operations
• Self-motivated with strong organizational and time management skills
• Thrives in a fast-paced, evolving environment
• Bias for action and continuous improvement

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be able to communicate effectively with team members, candidates and external partners through multiple forms of technology with telephone and computer. Must be able to receive and convey information.
• The person in this position needs to occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc. as well as could remain in a stationary position 50% of the time.
• Must be able to safely navigate the production facility, OSHA compliant. Normally this person is standing or walking around the facility interacting with team members. Appropriate shoes for standing on concrete flooring is recommended.