Position Summary The Senior Digital Advertising Strategist is responsible for developing, executing, and optimizing digital advertising strategy across the full customer funnel to drive brand awareness, lead generation, and ecommerce conversion. This role will manage paid digital channels including search, display, social, and emerging platforms while partnering with internal teams and external agencies to maximize marketing performance and return on investment.
Essential Duties and Responsibilities:- Develop and execute multi-channel digital advertising strategies focused on driving leads, traffic, and online conversions
- Manage paid search campaigns across Google Ads and other SEM platforms
- Build, launch, and optimize paid social campaigns across Meta, LinkedIn, and other relevant platforms
- Partner with brand marketing teams to align advertising campaigns with broader marketing initiatives and messaging
- Collaborate with external agencies on SEO and Generative Engine Optimization (GEO) strategies to improve visibility across traditional and AI-driven search experiences
- Monitor campaign performance and optimize targeting, bidding, creative, and landing page strategies to improve ROAS and conversion rates
- Analyze campaign and channel performance data to identify trends, opportunities, and areas for improvement
- Develop dashboards and reporting to provide visibility into KPIs including traffic, conversions, CAC, ROAS, and lead quality
- Conduct ongoing testing and experimentation across creative, audiences, and campaign structures
- Stay current with emerging digital advertising trends, tools, and platform capabilities
- Collaborate cross-functionally with Ecommerce, Marketing, Sales, and Analytics teams
- Support development of scalable digital marketing processes and best practices
- Perform other duties as assigned by supervisor.
Minimum Qualifications (Knowledge, Skills, and Abilities):- Bachelor's degree in Marketing, Business, Communications, or related field preferred
- 4-6 years of experience managing digital advertising campaigns across multiple channels
- Hands-on experience managing campaigns across platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other major digital advertising channels.
- Strong understanding of SEM, paid social, display advertising, and digital funnel strategy
- Experience optimizing campaigns for lead generation, ecommerce conversion, and ROAS
- Familiarity with SEO principles and experience collaborating with agencies or partners on SEO/GEO initiatives
- Strong analytical skills with ability to interpret campaign data and make data-driven decisions
- Experience with Google Analytics (GA4) and marketing reporting tools preferred
- Social advertising experience strongly preferred
- Excellent communication, organization, and project management skills
- Demonstrated leadership potential and desire to grow into a larger strategic leadership role
- Successful completion of pre-employment background and drug screening.
- Fosters good coworker citizenship and contributes to a positive work environment.
- Exemplifies M&D's values of Earn Trust, Take Ownership, Prioritize Service, Take Action, and Win Together.
Physical Demands and Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be provided to enable individuals with disabilities to perform the functions.
- Prolonged periods sitting at desk and working on a computer
- Ability to lift, move, and carry objects to 15 lbs.
NoteThis job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
