Title: Sr. Data Analytics (Website Analytics)Duration: 6+ Months Location: El Segundo, CAMust Have: experience with campaign targeting, segmentation, test design/learning plans, reporting and optimization of: - Website/mobile (Adobe/Google Analytics)
- DMP/Digital media (nice to have)
- Account data (first and 3rd party), including demographics
- Transactional data (product registrations, eComm, offer redemption)
- Engagement data (email opens/clicks, push notifications taps, web visits and clickstream)
- Data science language skills (Retention/Data Lead only)
- Python
- Modelling/ML
- Other packages / platforms / skills
- Data mining/profiling
- Data visualization: advanced Excel, Tableau, Power BI
Responsibilities:• Deliver Data-driven, actionable insights
• Analyze on-site customer journeys under an optimization-focused lens
• Present insights to clients and account teams in a compelling and relevant story with recommendations backed by robust analysis
• Provide strategic guidance on analytics and measurement strategies, while leading by example with an active delivery role
• Develop an intimate understanding of our client's business and their customers, and pro-actively identify ways to help our clients achieve their goals
• Work closely with account teams to identify opportunities, participate in sales pitches and strengthen SapientRazorfish's leadership position in digital transformation
• Collaborate with cross functional teams, including creative, design and technology to shape meaningful customer journeys and customer centric thinking
Experience Guidelines:• 3-6 years of experience with a focus in Site Analytics and Optimization or related fields.
• Bachelor's degree, in Marketing, Business, Engineering or a related field.
• Passion for digital analytics, working with data and deriving insights to answer client business questions
• Experience leading and delivering analytics engagements
• Strong knowledge of the digital space and digital analytics
• Strong communication and client service skills
• Strong organizational skills and attention to detail
• Strong consultative skills and the ability to challenge status quo and gain adoption
• Comfort with working in and contributing to a fast-paced, team based environment
• Management or mentorship experience - providing training, project support, career advice and delegated responsibilities
• Proficiency in Adobe Analytics and other Adobe Marketing Cloud products, specifically Test and Target
• Proven ability to influence stakeholder and senior leaders, and manage organizational change
• Recruit and Manage team of 'rock-star' analysts
• Build a customer obsessed culture and grow our business
