ServiceNow

Sr Data Analytics Mgr. Paid Media Campaigns

ServiceNow • $139K — $244K *
San Diego, CA 92154In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years in B2B marketing analytics or related fields, with advanced strategic analytics experience
  • Proven measurement strategy leadership at a program level
  • Ability to link paid media performance to business outcomes effectively
  • Advanced SQL skills for data analysis and framework design
  • Deep knowledge of AdTech platforms and campaign tracking mechanisms
  • Familiarity with Python for advanced analytics and automation
  • Expertise in measurement frameworks and KPI governance in complex organizations
  • Strong data storytelling and executive communication skills

Responsibilities

  • Own and implement measurement strategy for paid media and engagement campaigns
  • Define KPIs connecting media activity to business progression
  • Identify and propose solutions for measurement gaps proactively
  • Translate data insights into actionable plans that inform strategic decisions
  • Collaborate across teams to enhance measurement quality and decision-making speed
  • Lead program management through insightful executive-level presentations
  • Drive Test and Learn program design with measurable accountability

Benefits

  • Health plans including flexible spending accounts
  • 401(k) Plan with company match
  • Employee Stock Purchase Plan (ESPP)
  • Matching donations
  • Flexible time away policy and family leave programs
Full Job Description
Job Description

Role summary:

As our Senior Data Analytics Manager, you'll bridge paid media performance and business outcomes, partnering closely with marketing leadership to drive smarter budget allocation and buying group engagement.

You'll own the measurement strategy for paid media campaigns, answering critical questions: How do we allocate budget across channels to maximize pipeline impact? How do we measure and optimize buying group engagement? What content and tactics drive results? You'll translate complex data into clear, actionable recommendations that shape channel strategy, audience targeting, and investment decisions.

You'll proactively surface measurement gaps and opportunities, propose solutions, and establish the frameworks and standards that enable everyone to move faster and smarter-acting as a trusted advisor to leadership while balancing optimization with the strategic imperative of reaching decision-makers at scale.

What you'll do:

Own the measurement strategy & campaign tracking:
  • Own the end-to-end measurement strategy for paid media campaign performance and buying group engagement across multiple concurrent programs; drive decisions that impact budget allocation, channel mix, and audience targeting
  • Define and standardize KPIs that connect paid media activity to pipeline and buying group progression; establish measurement frameworks and govern taxonomy with the media team and the agency to ensure data quality and consistency
  • Proactively identify measurement gaps, risks, and opportunities; propose solutions and measurement approaches before being asked; drive clarity and standards in a fast-changing environment

Synthesize insights into actionable plans:
  • Synthesize campaign performance data from multiple sources to uncover key drivers and translate insights into clear, actionable recommendations
  • Interpret results from attribution models and Media Mix Modeling to inform strategic budget reallocation decisions; partner with data science teams to operationalize advanced measurement approaches
  • Deliver insights that directly inform program investment, channel strategy, and buying group targeting priorities, with accountability for the business impact of those decisions, not just report delivery
  • Navigate ambiguous, high-impact problems where there is no prescribed solution; demonstrate sound judgment in recommending measurement approaches based on business priorities and constraints

Strategic influence & cross-functional partnership:
  • Influence peers, managers, and cross-functional leaders by using data and sound judgment to test assumptions; Letting insights drive decisions, not intuition
  • Collaborate with the media agency and the Media Center of Excellence team to improve measurement maturity, data quality, and decision-making velocity
  • Support Test and Learn program design by providing performance baselines, measurement guidance, and accountability for test results and learnings
  • Lead program management through executive presentations and data-driven storytelling; translate measurement findings into clear strategic direction and guide stakeholders toward informed decisions


Qualifications

Required:
  • 7+ years of experience in B2B marketing analytics, performance analytics, or related fields, with demonstrated seniority in driving strategic analytics initiatives across multiple concurrent programs
  • Proven track record of owning measurement strategy and KPI governance at a program or portfolio level; experience navigating high-impact, ambiguous problems with no prescribed solution
  • Demonstrated ability to connect paid media performance to business outcomes, specifically pipeline contribution and account engagement
  • Advanced proficiency in SQL for data analysis, manipulation, and measurement framework design
  • Deep understanding of AdTech platforms and campaign tracking
  • Experience with Python or AI-driven processes for advanced analytics, insights generation, and process automation
  • Demonstrated expertise in defining measurement frameworks, KPI governance, and driving stakeholder alignment across competing interests in matrixed organizations
  • Exceptional data storytelling and executive communication skills with proven ability to influence strategy through insights and context; comfort translating complexity into clear narratives
  • Experience managing and driving cross-functional team presentations that tell compelling performance stories and surface actionable insights

Preferred:
  • Experience with Account-Based Marketing (ABM) measurement and measurement strategy at scale across multiple accounts and buying groups
  • Deep hands-on experience designing, interpreting, or improving Media Mix Modeling (MMM) and multi-touch attribution models
  • Familiarity with media agency partnerships and media performance governance; experience managing vendor relationships and driving measurement standards across partners like agencies
  • Experience with Python or AI-driven processes for advanced analytics, insights generation, and process automation
  • Understanding of buying group dynamics and experience measuring influence and engagement across multiple decision-makers within accounts

For positions in this location, we offer a base pay of $139,900 - $244,800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

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ServiceNow Careers

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Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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