Job DescriptionAs a Sr Customer Marketing Specialist here at Honeywell, you will play a pivotal role in driving customer engagement and loyalty through the development and execution of targeted marketing strategies. You will collaborate closely with sales teams and product management to understand customer needs and deliver impactful campaigns that enhance brand perception and contribute to business growth.
You will work out of our Raleigh, NC, Houston, TX, Charlotte, NC, or Atlanta, GA location on a Hybrid work schedule.
In this role, you will impact customer acquisition, retention, and satisfaction by leveraging market insights and customer data to identify growth opportunities and optimize marketing initiatives. Your efforts will strengthen customer relationships and support Honeywell's position as a leader in the industry.
ResponsibilitiesKEY RESPONSIBILITIES- Develop and execute customer marketing strategies to drive engagement and loyalty.
- Collaborate with sales teams to understand customer needs and create targeted marketing campaigns.
- Create and manage marketing programs, including email campaigns, social media promotions, and customer events.
- Analyze market trends and customer data to identify opportunities for growth and provide insights for improvement.
- Monitor and report on the effectiveness of marketing campaigns, providing recommendations for optimization.
- Manage the customer journey to ensure a seamless and personalized experience across all touchpoints.
- Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions.
- Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets.
- Stay up-to-date with industry trends and best practices in customer marketing to drive continuous improvement.
QualificationsYOU MUST HAVE- -Minimum of 5 years experience with product marketing, GTM commercialization or performance and digital marketing
- -Able to provide examples of ability to work in matrixed organizations
- -Experience with providing strong messaging and content development skills - ability to simplify complex technical solutions into compelling narratives that resonate with customers
- -Minimum of 2 years of experience developing ABM strategies and tying marketing activity to pipeline metrics
- -Must have a background in B2B, with a preference of infrastructure/energy sectors
- -Understanding of marketing to utility or regulated industry buyers and distribution/channel partners
- -Familiarity with software GTM and solution selling motions (Salesforce, Marketo, Adobe - Marketing Cloud)
WE VALUE- Bachelor's degree in Marketing, Business, or a related field.
- Dynamic and self-motivated individuals who thrive in a fast-paced environment.
- Innovative and creative thinking to drive continuous improvement.
- Teamwork and collaboration, as the best results are achieved through collective effort.
- Customer-centric mindset, prioritizing understanding and meeting customer needs.
BENEFITS OF WORKING FOR HONEYWELLIn addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. Learn more
The application period for the job is estimated to be 40 days from the job posting date; however, this may be shortened or extended depending on business needs and the availability of qualified candidates.
