Becton, Dickinson and Company

Sr. CRM Business Analyst

Becton, Dickinson and Company$120K — $192K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years experience in Salesforce as a business analyst or manager
  • Bachelor's degree required
  • Proven track record in improving business processes and efficiencies
  • Strong analytical skills with the ability to optimize CRM solutions
  • Agile certification with experience in Scaled Agile development
  • Self-directed collaborator with strong interpersonal skills
  • Ability to engage with both business and technical partners

Responsibilities

  • Elicit and validate business requirements; translate them into user stories and functional specifications
  • Facilitate workshops to gather requirements and align priorities
  • Analyze CRM data to identify and recommend improvements
  • Act as liaison between business users and technical teams
  • Manage requirements workstreams and stakeholder relationships
  • Develop dashboards to measure CRM KPIs
  • Coordinate technical training for newly deployed capabilities

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Health and wellness programs including anxiety management and virtual physical therapy
  • Retirement savings plans with employer matching
  • Paid time off including personal, bereavement, and parental leave
  • Tuition reimbursement and educational assistance programs
  • Life balance support including daycare assistance and caregiver resources
  • Various insurance coverages including life, disability, and critical illness
Full Job Description
Job Description

Summary:

The Sr. CRM Business Analyst will take a lead role in eliciting, documenting, and validating business requirements from stakeholders, translating them into user stories and functional specifications. The Sr. BA will work independently within an Agile (SAFe) framework, managing requirements workstreams and serving as the primary liaison between business stakeholders and the BD technology and global services team (TDS). The Sr. BA will facilitate workshops with business and IT stakeholders, analyze CRM data and processes to identify gaps and improvement opportunities, and own stakeholder relationships more broadly.

Key responsibilities Include:

  • Elicit, document, and validate business requirements from stakeholders, translating business needs into user stories and functional specifications; support sprint planning, backlog grooming, and UAT coordination.


  • Facilitate workshops and working sessions with business and IT stakeholders to gather requirements, align on priorities, and drive decisions.


  • Analyze CRM data and processes to identify gaps and improvement areas, providing recommendations aligned to BD's long-term CRM strategy and roadmap.


  • Act as liaison between business users and technical delivery teams, working collaboratively across Commercial functions inclusive of business partnerships, marketing teams, and TDS.


  • Independently manage requirements workstreams and own stakeholder relationships broadly, partnering with Sales Effectiveness and the Commercial team to curate & deliver technical training for newly deployed capabilities.


  • Develop dashboards that support business needs and measurement of CRM KPI's.


Required Skills:

  • 5+ years combined experience in Salesforce business analyst or manager experience.


  • Bachelor degree required


  • Experience in systematizing new business processes, efficiencies, and business improvements.


  • Strong business and systems thinker using independent judgment and ability to analyze, coordinate, and optimize CRM to support recommended solutions that achieve desired results.


  • Agile certified strong experience in Scaled Agile development framework.


  • Self-directed with the ability to work collaboratively with individuals at all levels.


  • Ability to interact with "business" as well as "technical" partners.


  • Ability to span multiple technology platforms and the willingness to become proficient in technologies over and above the required specialty. (example: Life Sciences Cloud, Dynamics CRM, Marketo, Service Cloud, CLM, CPQ)


  • Ability to drive organizational changes by influencing others without authority.


  • Excellent verbal and written communication skills.


  • Ability to travel ~10% required.


  • Lead technical training execution with a practice council of CRM Delegated Administrators


  • Excellent verbal and written communication skills.


Education and Experience:

  • BA/BS required (in lieu of a bachelor's degree, 5+ years of experience in the applicable area)


Certifications:

  • Salesforce Administrator 201 Certification


  • SAFe Agile framework preferred.


Pay Transparency Statement:

At BD, we are committed to supporting our associates' well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
• Annual Bonus
• Potential Discretionary LTI Bonus

Health and Well-being Benefits
• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance
• Critical Illness Insurance
• Accidental Injury Insurance
• Life and AD&D insurance
• Short-term disability coverage
• Long-term disability insurance
• Long-term care with life insurance

Other Well-being Resources
• Anxiety management program
• Wellness incentives
• Sleep improvement program
• Diabetes management program
• Virtual physical therapy
• Emotional/mental health support programs
• Weight management programs
• Gastrointestinal health program
• Substance use management program
• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit

Retirement and Financial Well-being
• BD 401(k) Plan
• BD Deferred Compensation and Restoration Plan
• 529 College Savings Plan
• Financial counseling
• Baxter Credit Union (BCU)
• Daily Pay
• College financial aid and application guidance

Life Balance Programs
• Paid time off (PTO), including all required State leaves
• Educational assistance/tuition reimbursement
• MetLife Legal Plan
• Group auto and home insurance
• Pet insurance
• Commuter benefits
• Discounts on products and services
• Academic Achievement Scholarship
• Service Recognition Awards
• Employer matching donation
• Workplace accommodations

Other Life Balance Programs
• Adoption assistance
• Backup day care and eldercare
• Support for neurodivergent adults, children, and caregivers
• Caregiving assistance for elderly and special needs individuals
• Employee Assistance Program (EAP)
• Paid Parental Leave
• Support for fertility, birthing, postpartum, and age-related hormonal changes

Leave Programs
• Bereavement leaves
• Military leave
• Personal leave
• Family and Medical Leave (FML)
• Jury and Witness Duty Leave

Required Skills

Optional Skills

Primary Work Location
USA NJ - Franklin Lakes

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information
$120,300.00 - $192,400.00 USD Annual

About Becton, Dickinson and Company

BD is a global technology company that provides diagnostics and technologies for frontliners. Through their solutions and services, they assist scientists in detecting diseases and advanced researchers' on developing diagnoses and therapeutics. BD was established in 1897 by Farleigh Dickinson and Maxwell Becton in East Rutherford, New Jersey.

Becton, Dickinson and Company Careers

Join the innovative world of Becton, Dickinson and Company (BD), a global medical technology company that is actively seeking driven, dedicated professionals to join our team. At BD, we are committed to advancing the world of health by improving medical discovery, diagnostics, and the delivery of care. This commitment provides the foundation for a workplace where you can engage in meaningful work and where job opportunities abound.

Work You’ll Do

At BD, you will be part of a culture that values diversity, leadership, and innovation. Our team members are empowered to lead and inspire from day one. Join us and contribute to our mission of advancing the world of health through your professional skills and personal passion.

Transform Your Career

BD offers a unique position in the marketplace that combines industry expertise, leadership in medical innovation, and a collaborative culture to help you grow your career. Whether you are looking for an entry-level position or a more senior role, we provide the tools and support for your professional growth through comprehensive training and development programs.

Innovative Work Environment

Our team at BD is composed of more than 65,000 associates across the globe. These dedicated professionals work at the intersection of technology and healthcare, where they drive innovation and ensure that we stay ahead in a rapidly evolving industry. By joining BD, you will work alongside some of the brightest minds in the industry.

Internship and Employment Opportunities

Start your career with BD through our internship programs or dive straight into a full-time position. We offer a range of opportunities that allow you to explore different areas of our business and find a path that aligns with your career goals. Our hiring process is designed to be transparent and engaging, ensuring that all candidates—whether submitting a resume for an internship or a senior position—feel valued and informed.

Benefits and Culture

BD is proud to offer competitive benefits that support the health, well-being, and financial security of our employees and their families. From comprehensive health insurance to employee wellness programs and flexible working arrangements, we prioritize the well-being of our team members. Our inclusive culture encourages networking, continuous learning, and the sharing of ideas in a diverse and welcoming environment.

Join Our Team

Explore the job opportunities at BD and discover how your expertise can help shape the future of healthcare. Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players.

Stay Connected

Keep up to date with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Becton, Dickinson and Company.

Explore Careers at BD

Whether you're preparing for your first interview or looking to advance into a leadership role, BD offers career paths that foster continuous growth and innovation. Join us in our mission to improve medical outcomes and enhance patient care worldwide.

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At Becton, Dickinson and Company, we are more than just a company; we are a community that is dedicated to making a difference in the lives of people all around the world.
Learn more about Becton, Dickinson and Company
Size
75,000 employees
Market Cap
$72 billion
Industry
Net Income
$1.6 billion
Founded
1897
5 Year Trend
+9.3%
Revenue
$18.2 billion
NASDAQ

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