Job descriptionSenior Content Marketing ManagerThe roleContent is how Proton earns the trust of an industry that doesn't buy software from people it doesn't already respect. At any given moment, only 5% of distributors are in-market for a CRM - our job is to be the obvious choice for the other 95% when their moment comes. The Senior Content Marketing Manager owns that job.
This is a senior IC role. You'll own our content strategy, write the work, run the podcast, ship the case studies, build the AI workflows that make all of it scalable, and partner closely with Benj (our CEO) to make him the most recognized voice in distribution. You'll work alongside our events lead, BDR, and CX team - but content is yours, end-to-end. Today, much of this work runs through Katie and a content agency. You'll absorb that scope, exceed it, and go far beyond - into AI-native production, SEO/AEO, and a real editorial point of view that compounds quarter over quarter.
Events are owned by a separate role - you can focus on content.
What you'll do- Own the content strategy end-to-end: editorial calendar, channels, voice, distribution, measurement. Decide what we ship, what we kill, and what we double down on
- Ghostwrite thought leadership for executime team: long-form articles, LinkedIn posts, op-eds in trade publications (Distribution Strategy Group, MDM, IndustryWeek), keynote outlines. His voice, your craft
- Run the Proton podcast: guest research and booking, interview prep, post-production coordination, show notes, blog adaptations, social cutdowns, and the BDR follow-up motion that turns episodes into pipeline
- Partner with CX to turn every customer win into a multi-format asset - case study, blog, LinkedIn carousel, podcast clip, sales one-pager - within 30 days of close
- Own SEO/AEO strategy: rank for the queries our buyers ask Google, and become the cited answer when they ask Claude or ChatGPT. Coordinate with Engineering and our content agency on execution
- Build the AI content stack: Claude projects trained on our voice, transcript-to-outline pipelines, brand-voice editing prompts, automated repurposing workflows, AEO research agents. Ship it, document it, share it
- Run the monthly nurture newsletter: write it, design it, segment it, and measure what it does for pipeline
- Drive our LinkedIn presence: 4-5 posts a week, comment strategy, and a system that turns every customer call, podcast, and internal Slack take into content
- Produce demo-on-demand and product narrative content alongside Product and Demand Gen: scripts, talking-head videos, walkthroughs that convert browsers into demos
- Instrument content performance: pipeline influenced, opportunities sourced, AEO citations, BDR follow-up volume. Kill what isn't working
- Stay on the cutting edge of AI for content: new models, prompt techniques, voice cloning ethics, AEO, generative search. Bring what you learn into production fast
You'll thrive if- You've built (not just managed) a content function - calendar, voice, AI workflows, distribution playbook, measurement
- You can write in someone else's voice better than they can. You've ghostwritten for a founder or CEO and have the receipts
- You have a deep passion for AI: you keep up with the latest releases, experiment constantly, have fully integrated AI into your workflows, and have strong opinions about which model writes which voice best
- You have production experience with Claude or comparable models (custom projects, prompt chains, transcript pipelines, brand-voice editing, AEO research)
- You can hold your own in a room with executives - interviewing a CEO on a podcast, pushing back on Benj's first take, pulling the angle out of a 60-minute customer call
- You're curious about wholesale distribution - or at least curious enough to be fascinated within a week
- You measure content the way Sales measures pipeline: outcomes, not impressions
- You bias toward ownership, urgency, and shipping in ambiguity
Fair warning- This role is not for someone who wants a content calendar handed to them. It's a true builder role.
- If AI and modern content workflows are something you've been meaning to get around to, we're not the place to figure it out. You should be experimenting already.
- Wholesale distribution is the audience. If "HVAC parts and electrical supply" makes you tune out, this isn't your role.
Benefits- Competitive salary, quarterly performance bonuses, and meaningful equity
- Company-sponsored 401(k) program
- Health, dental, and vision insurance
- Unlimited PTO (and we mean it - we want you to take time off)
- Professional development (get that book, take that course, attend that conference)
- Encouragement to explore and adopt new AI tools that make your work faster and smarter
- Incredible training and career growth opportunities
- A friendly, inclusive, human-first team culture with a strong mix of hustle, productivity, and fun
