10+ years in consumer insights or market research, preferably in CPG industry.
Expert in consumer research methodologies, both qualitative and quantitative.
Proficient in statistical methods, survey design, and data visualization tools like Nielsen IQ.
Strong ability to influence and collaborate across diverse teams and with senior stakeholders.
Exceptional communication and storytelling skills for effective presentations.
Curious and proactive mindset with solid ownership of work and outcomes.
Analytical passion for deciphering consumer behavior trends.
Responsibilities
Lead global consumer insights strategy, focusing on research priorities and methodologies.
Collaborate with senior leaders to evaluate opportunities and support business growth strategies.
Monitor consumer and market trends to identify strategic business implications.
Integrate various market intelligence sources to address complex business challenges.
Translate market intelligence into executive-level recommendations for strategic planning.
Oversee innovation lifecycle, from opportunity identification to post-launch assessment.
Manage relationships with external research agencies to ensure maximum ROI.
Benefits
On-site position located in Muscatine, IA.
Opportunity for professional growth in a leading consumer products company.
Collaboration with cross-functional teams to influence strategic decisions.
Exposure to global consumer insights within the CPG sector.
Access to training, meetings, and conferences for professional development.
Full Job Description
This position is designed and intended to be performed on-site in Muscatine, IA.
PRIMARY DUTIES & RESPONSIBILITIES
Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
Partner with senior leaders across Brand Management, Marketing, Innovation, and other cross-functional teams to evaluate opportunities, influence decisions, and support brand, portfolio, and market growth strategies.
Monitor and interpret consumer, competitive, category, and cultural trends to identify emerging opportunities, potential risks, and strategic implications for the business.
Integrate insights from primary research, syndicated data, social listening, sales performance, and other market intelligence sources to solve complex business challenges and guide investment decisions.
Translate complex consumer and market intelligence into clear, executive-level recommendations that inform strategic planning, resource allocation, and business priorities.
Provide strategic leadership throughout the innovation lifecycle, including opportunity identification, concept evaluation, product and marketing development, testing strategies, and post-launch performance assessment.
Lead and optimize relationships with external research agencies and consulting partners, including vendor selection, project prioritization, scope management, and evaluation of deliverables to maximize return on investment.
Champion a consumer-centric culture by ensuring customer insights are embedded across business decisions, innovation initiatives, and long-term growth strategies.
EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS
10+ years of global experience in consumer insights, market research, or related roles within the CPG industry.
Strong knowledge of consumer research methodologies, including developing research strategies aligned to business objectives, designing qualitative and quantitative studies, creating effective research instruments, and selecting the appropriate tools, platforms, and frameworks to generate actionable consumer insights.
Core technical skill set in research methodology expertise, statistical methods and analysis, survey design, and data visualizations. Familiarity with tools such as Nielsen IQ, Circana, Numerator a plus.
Proven ability to influence cross-functional teams and senior stakeholders.
Excellent communication, storytelling, and presentation skills.
Curious, emphatic, proactive, and adaptable mindset with a strong sense of ownership.
Highly analytical with a passion for understanding consumer behavior.
