General Motors

Sr. Consumer Insight Analyst

General Motors • $90K — $120K *
Warren, MI 48089Hybrid
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Market Research, Analytics, Behavioral Science, or related field.
  • 5+ years of experience in consumer research, insights, planning, and/or marketing; internship experience does not count.
  • Strong analytical skills to turn complex data into actionable insights.
  • Proven problem-solving skills using data-driven approaches.
  • Excellent communication skills for presentations to senior leadership.
  • Experience in project management and managing multiple priorities.
  • Familiarity with statistical methods and advanced analytical techniques.

Responsibilities

  • Lead analysis for scenario-based market modeling to address key business questions.
  • Serve as a consultant and translator of model outputs into clear recommendations.
  • Drive enhancements to improve platform usability and impact.
  • Manage the strategy supplier partner for market model development.
  • Represent customer voice across cross-functional teams.
  • Deliver consumer and market insights to various stakeholders.
  • Analyze internal and external data to identify insights and recommend actions.

Benefits

  • Hybrid work environment with flexibility in work location.
  • Direct impact on strategic decisions across the organization.
  • Opportunity to influence product design and development based on consumer insights.
Full Job Description
Job Description

Sr. Consumer Insights Analyst

The Role

A Sr. Consumer Insights Analyst at General Motors plays a pivotal role in uncovering what customers truly want - translating data, market research, trends, and market signals into actionable, predictive insights that influence the design and development of next-generation products, technologies, and experiences. Additionally, this role will lead and evolve a strategic portfolio market model to guide business partners in making informed decisions across pricing, marketing, planning, and forecasting.

This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization.

What You'll Do
  • Lead analysis for a scenario-based market modeling tool addressing key business questions across pricing, marketing, planning, and forecasting.
  • Serve as a consultant, trainer, subject matter expert, and storyteller, translating model outputs into clear recommendations.
  • Drive platform innovation and enhancements to improve impact and usability.
  • Manage the strategy supplier partner developing and enhancing the market model.
  • Represent the voice of the customer across cross-functional teams to reflect customer priorities and needs.
  • Market Analysis: Deliver consumer and market insights to stakeholders across Marketing, Planning, Engineering, Program Management, Vehicle Experience, and Design.
  • Tool & Data Expertise: Build expertise in analytical tools, data sources, and automotive market trends.
  • Data Synthesis: Analyze internal and external data to identify insights and recommend actions.
  • Insight Storytelling: Create clear, compelling presentations that inform strategic and leadership decisions.
  • Research Collaboration: Partner across GM Global Customer Research to identify knowledge gaps and shape additional research.
  • Process Understanding: Build understanding of the global vehicle development process and where consumer input is most critical.
  • Drive Innovation: Explore new approaches, including AI and emerging technologies, to deliver trusted, high-quality insights.

Your Skills & Abilities (Required Qualifications)
  • Education: Bachelor's degree in Business, Market Research, Analytics, Behavioral Science, or related.
  • Experience: 5+ years of experience in consumer research, insights, planning, and/or marketing; internship and co-op experience does not count.
  • Analytical Skills: critical thinking and analytical skills, including the ability to turn complex data into concise, actionable insights.
  • Problem Solving: Ability to solve complex, ambiguous problems using data-driven approaches.
  • Collaboration: Proven success working in cross-functional, team-based environments.
  • Communication: Excellent communication skills, including presenting to senior leadership.
  • Project Management: Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
  • Statistical Knowledge: Familiarity with statistical methods, including factor, cluster, and latent class analysis, and experience with conjoint and advanced techniques such as TURF, elasticity modeling, MaxDiff, and segmentation.
  • Technical Proficiency: Proficiency in Microsoft Word, PowerPoint, and Excel.
  • Commitment to Quality: commitment to accurate, relevant, and high-quality analysis.

What Will Give You a Competitive Edge (Preferred Qualifications)
  • Advanced Education: Master's degree and/or market research-related certifications.
  • Industry Knowledge: Solid understanding of the automotive market and competitive landscape.
  • Data Management: Strong analytical and data management skills, including working with large datasets and translating outputs into business recommendations.
  • Stakeholder Management: ability to influence cross-functionally while managing multiple priorities.
  • Advanced Excel: skilled in pivot tables, complex formulas, and basic macros/VBA.
  • Vendor Management: managing research suppliers and driving innovation.
  • Tech Curiosity: interest in innovation, including EVs, digital experiences, and safety technologies.
  • Tools: Familiarity with tools including but not limited to Glean, NVCS, COTS, Predict, PIN, M-Tab, Catalyst, and EZQ.

Location: Hybrid. This role is categorized as hybrid. This means the successful candidate is expected to report to the - Global HQ Warren, Mi three times per week, at minimum [or other frequency dictated by the business]

Relocation: This role is NOT eligible for relocation benefits

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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