Sr. Business Development Representative

CertifyOS

$80K — $120K *
US-AnywhereRemote in United States
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of BDR/SDR or outbound sales experience with a proven record of exceeding quotas
  • In-depth knowledge of the US healthcare market and enterprise buying cycles
  • Proficient in account mapping and territory planning for systematic targeting
  • Experience selling to health insurance companies and understanding their decision-making processes is preferred
  • Excellent written and verbal communication tailored to prospects' needs
  • Ability to work autonomously and create processes independently
  • Proficiency in CRM and sales tools like Salesforce, HubSpot, or Outreach

Responsibilities

  • Conduct outbound prospecting in the US healthcare payer market, from account mapping to booking meetings
  • Create and implement personalized multi-channel outreach strategies
  • Develop and prioritize a target account list focused on key healthcare organizations
  • Qualify leads to ensure high-quality, well-prepared meetings for the sales team
  • Research accounts to understand their structure, pain points, and vendor landscape before outreach
  • Maintain accurate pipeline data in CRM and report on outreach performance
  • Independently meet and exceed monthly pipeline targets while dynamically adjusting strategies
  • Collaborate with business development and marketing teams on campaign strategies and customer profiling

Benefits

  • 100% coverage of healthcare, dental, and vision insurance premiums for employees
  • Unlimited PTO with at least two weeks off annually
  • Health insurance and statutory leave benefits for employees based in India
  • Additional wellness leave for women in India
  • Commitment to pay transparency and open discussions about compensation
Full Job Description
ROLE SUMMARY:

As a Senior Business Development Representative at CertifyOS, you will own the top of the funnel for our enterprise sales motion. This is a high-autonomy, commission-forward hunting role designed for an experienced BDR who thrives identifying and converting new business - not someone looking to move into AE, but someone who has chosen this craft intentionally and earns well doing it. You will be responsible for mapping and penetrating target accounts across the US healthcare payer market, generating qualified pipeline, and setting meetings that move. You know how to navigate complex org charts, build strategic outreach sequences, and operate independently without needing a playbook handed to you.

KEY RESPONSIBILITIES:
  • Own outbound prospecting across the US healthcare payer market - from account mapping and stakeholder identification through to booked first meetings
  • Build and execute multi-channel outreach sequences (email, phone, LinkedIn, video) tailored to each target account and persona
  • Develop and maintain a prioritized target account list across health insurance companies, managed care organizations, and payer networks
  • Qualify opportunities against CertifyOS' ICP and ensure meetings handed to the sales team are high-quality and well-prepped
  • Research accounts deeply - understanding org structure, pain points, current vendor landscape, and buying dynamics before the first touch
  • Maintain clean and accurate pipeline data in CRM; log all activity and provide regular reporting on outreach performance and territory coverage
  • Work independently to meet and exceed monthly pipeline targets, proactively identifying where to focus effort and adjusting strategy based on results
  • Collaborate with the BD and marketing teams on messaging, campaign strategy, and ideal customer profiling as CertifyOS expands into new segments


WHAT YOU BRING:
  • 4+ years of BDR/SDR or outbound sales experience, with a consistent track record of hitting or exceeding quota
  • Deep familiarity with the US market - you understand enterprise buying cycles, procurement dynamics, and how to navigate multi-stakeholder org charts
  • Experience with account mapping and territory planning - you know how to prioritize a target list and work it systematically, not just reactively
  • Preferred: background selling into the US healthcare market, particularly health insurance companies, managed care organizations, or payers - you understand who the buyers are, how decisions get made, and what matters to them
  • Strong written and verbal communication - your outreach is personalized, relevant, and reflects genuine understanding of the prospect's world
  • Self-directed and comfortable operating with a high degree of autonomy - you build process as much as you follow it
  • Proficiency with CRM and sales engagement tools (Salesforce, HubSpot, Outreach, Apollo, or similar)
  • This role is for someone who has chosen the BDR path intentionally - not as a waypoint to AE, but as a discipline. You are motivated by a strong commission structure that rewards real output, and by the opportunity to hunt in a high-growth market with a product that genuinely solves a hard problem


Benefits of Working at Certify

At Certify, we're building with intention and taking care of the people doing the work.

Your well-being matters to us. We provide 100% coverage of health, dental, and vision insurance premiums for employees. Our US-based team benefits from unlimited PTO, with at least two weeks off each year to recharge. In India, employees are supported with health insurance, statutory leave benefits, and additional wellness (menstrual) leave for women.

We are also committed to pay transparency and foster an open culture where compensation conversations are encouraged and respected.

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