This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.
The Sr. Manager, Surgical Product/Brand Marketing - Downstream (Professional Path) is primarily responsible for leading marketing strategies to drive demand and sales for specific products. You will assess brand performance, oversee marketing material development, and guide the sales team to meet marketing goals. Specifics include:
• Lead marketing direction for products, coordinating market plans and launch programs to create demand and maximize sales
• Formulate and review corporate short and long-range plans, goals, and objectives for a specific product or product line
• Develop, coordinate, and implement marketing plans and strategies for the Surgical franchise in the designated portfolio
• Establish marketing strategies, including advertising promotions, pricing strategy, distribution channel management, and tactical plan development and execution
• Evaluate brand performance, provide briefs, and oversee the development of marketing materials
• Recommend product development and enhancements based on brand performance and feedback from customers
• Conduct competitive product analysis and market research on consumer behavior and the professional audience
• Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity
• Collaborate with internal and external stakeholders to achieve objectives
• Drive execution programs aligned with brand strategies
• Ensure that promotional materials and selling tools conform to quality standards
• Partner with the Director of Marketing on new product launch activities and coordinate international brand management
• Contribute to territory planning by setting product objectives based on specific new product presentation or training needs
• Execute channel product positioning and competitive selling strategies
• Manage budget and expenses, planning, and forecasting
• Provide support on specific projects undertaken by the Marketing Team
• Partner with internal stakeholders on government Request For Proposals (RFP)
• Develop and organize events, ensuring the planned level of distribution and systematic implementation of new products
• Serve as a technical adviser, demonstrating products and troubleshooting product issues
Responsibility also includes FLECS: LenSx
Key Requirements/Minimum Qualifications:- Bachelor's Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
- The ability to fluently read, write, understand and communicate in English
- 7 Years of Proven Experience
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