What's The Job?Oats Overnight is looking for a senior brand manager who is three things at once: a strategic thinker, a creative force, and someone who actually gets things done. Brand marketing here is relatively new as a function, which means you9re not inheriting a decade of process, you9re building it. You9ll work directly with the SVP of Brand to take our rebrand from brand book to market, launch new products, open new marketing channels, and make Oats Overnight a brand people talk about. You9ll be QB9ing projects across the org.
What You9ll Be Doing, Stop Scanning and Read This Part- Collaborate on the rebrand rollout: You9ll help lead the execution of our 360 rollout. That means managing creative timelines, aligning channel leads, and making sure everything that goes out is consistent, on brief, aligned and delivered on time
- Launch new products: You9ll be the GTM lead for new product and flavor launches, building go-to-market strategies and partnering with DTC, retail, and marketplace channel leads to execute them. We launch Flavors in Development [FID] and new flavors every month.
- Open new marketing channels: In partnership with the SVP of Brand, you9ll help stand up channels we haven9t fully built yet - partnerships, experiential, podcasts, affiliate, cohort marketing.
- Help build the influencer and community playbook: We have early momentum here. You9ll help scale it - defining the strategy, setting KPIs, and working with internal teams and external partners to make it systematic.
- Product Messaging: Partner with growth, shopper, and retention teams to share key product messaging for base and new products
- Measurement and Reporting: You9ll own brand and campaign performance tracking, develop reporting frameworks we don9t fully have yet, and translate data into decisions.
- Marketing Calendar: You9ll help maintain the monthly brand calendar to ensure cross-functional communication is clear and moments are cohesive.
- Build internal process: Brand marketing at Oats Overnight is still new. You9ll help drive adoption of new workflows, briefing processes, and cross-functional rhythms that make the whole org run better.
- Cross-functional Leadership: DTC, retail, marketplace - you9ll collaborate across all three, ensuring brand shows up consistently and that channel-specific are optimized.
- Other duties as assigned
What You9ve Done And Who You Are- 5+ years of brand-side experience in CPG - food, beverage, supplements, or adjacent.
- Bachelor9s degree required; MBA a plus
- You9ve led or been a key driver of an integrated campaign, a product launch, or a brand refresh end-to-end. You know what it takes to get from strategy to shelf
- Comfortable building from scratch - you9ve created process, built frameworks, and started things that didn9t exist before
- Strong strategic instincts balanced with a bias for action. You can write a brand brief and then execute against it yourself if you need to
- Leverages AI tools to help drive efficiency and focus on the work only humans can do
- A natural collaborator who can influence without authority - you work well with channel leads, creative teams, and leadership without needing formal power to move things forward
- Analytically grounded. You9re comfortable in the data and can use it to make a case or change direction
- Handles competing priorities without drama. Fast environments energize you; you don9t wait to be told what9s next
- Someone that can partner and influence at all different levels
- Ability to handle multiple priorities and navigate in a fast moving environment
- A relentless drive to get things done.
- Flexible, willing, and quick to learn new processes, new technology, and new ways of thinking.
Why You Might Like Working Here- This is going to be fun.
- Casual, friendly culture. We9re serious about what we do but we don9t take ourselves too seriously.
- Every employee has equity
- High growth potential with opportunities to expand
- Free oatmeal. It9s very good.
Why You Might Not Like Working Here- It9s not a cushy job, the bar is high
- We are growing quickly, and have a fast-paced work environment.
Our Values- Ownership - We are all owners. We show up with passion and accountability in everything we do. If something9s broken, fix it or call it out.
- Rational - How we decide matters. We focus on what we can control and make high-quality decisions repeatedly.
- Iterative - We challenge the status quo and improve constantly. When data or situations change, we adapt.
- Curiosity - We ask questions, even when it9s uncomfortable. Learning and leading go hand in hand.
Physical Demands- Prolonged periods sitting at a desk and working on a computer.
The Perks- Full Benefits; Medical, Dental, Vision and 401k
- Parental Leave
- 4 Weeks of paid time off
- Weekly Pay
- Stock options, every employee is an owner
- Free, delicious oatmeal
