DPR Construction

Sr Brand Activation Specialist

DPR Construction$95K — $115K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business administration, communications, or a related field required.
  • 6-8 years of experience in brand management, marketing, or a related field required.
  • Advanced knowledge of marketing, communications, and brand management.
  • Experience analyzing audience insights, competitive trends, and performance data.
  • Strong understanding of brand compliance and accessible design standards.

Responsibilities

  • Leads planning and execution of integrated brand campaigns and activations.
  • Partners with regional and functional teams to align messaging across channels.
  • Provides subject matter expertise in brand compliance and design standards.
  • Guides collaboration for high-impact activations such as events and sponsorships.
  • Analyzes audience insights and performance data to refine strategies.
  • Supports development of tactics that advance brand differentiation.
  • Mentors peers on brand processes, tools, and visual standards.

Benefits

  • Mentoring opportunities for professional development.
  • Collaboration with cross-functional teams.
  • Exposure to high-impact brand initiatives.
  • Possibility to influence brand strategies directly.
  • Engagement with dynamic marketing challenges.
Full Job Description
Job Description

Job Summary:
Leads the execution of brand strategies and initiatives that strengthen DPR's organizational identity and market presence. Oversees development and implementation of integrated brand campaigns and activations that align with enterprise and regional priorities. Applies advanced knowledge of marketing, communications, and brand management to ensure consistency across all customer and employee touchpoints. Serves as a resource to project teams and provides guidance on complex or high-visibility brand initiatives, ensuring adherence to DPR's brand standards and values.

Key Responsibilities:
Leads planning and execution of integrated brand campaigns and activations that support business and marketing goals.
Partners with regional and functional teams to align messaging, design, and brand experience across multiple channels.
Provides subject matter expertise in brand compliance, accessibility, and design standards to ensure consistency and integrity of DPR's brand.
Guides cross-functional collaboration for high-impact activations such as major events, sponsorships, and partnerships.
Analyzes audience insights, competitive trends, and performance data to evaluate campaign effectiveness and refine strategies.
Supports the development of experimental tactics and creative tests that advance DPR's brand differentiation and engagement.
Mentors peers and provides guidance on brand processes, tools, and visual standards.

Education Qualifications:
Bachelor's degree in marketing, business administration, communications, or a related field required.

Work Experience:
6-8 years of experience in brand management, marketing, or a related field required.

About DPR Construction

DPR Construction is a commercial general contractor and construction management firm. The company provides preconstruction, construction, and post-construction services for a variety of markets, including healthcare, advanced technology, higher education, and corporate offices. DPR Construction was founded in 1990 and is headquartered in Redwood City, California. The company has offices throughout the United States and has completed projects in various countries, including Singapore and the Netherlands.
Learn more about DPR Construction
Size
4,000 employees
Industry
Founded
1990

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