DPR Construction

Sr Brand Activation Specialist

DPR Construction$80K — $110K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field
  • 6-8 years of experience in brand management, marketing, or spatial design
  • Portfolio of relevant work is required
  • Proficiency in Adobe Creative Suite and Microsoft Office Suite
  • Strong project management skills with excellent attention to detail
  • Demonstrated ability to translate business requirements into human-centered solutions
  • Comfortable presenting insights to stakeholders

Responsibilities

  • Lead spatial and jobsite brand campaigns that align with business goals
  • Partner with internal teams to enhance brand messaging and experience
  • Oversee design, procurement, and installation of brand installations
  • Ensure compliance with brand standards and accessibility guidelines
  • Manage signage catalog development and optimization
  • Analyze audience insights and performance data to refine strategies
  • Mentor stakeholders on environmental brand processes and visual standards

Benefits

  • Collaborative work environment promoting employee affinity
  • Opportunities for professional growth and continuous learning
  • Engagement in innovative brand activation projects
  • Strong focus on integrity, uniqueness, enjoyment, and advancement of brand practices
  • Supportive team atmosphere that values accountability and results orientation
Full Job Description
Job Description

DPR Construction seeks an environmental brand activation specialist to strengthen brand identity, market presence and employee affinity. This role is responsible for the ideation, design, execution and evaluation of brand experience across DPR's active jobsites, offices and events. We are looking for a detail-oriented designer and project manager who can work seamlessly with a team as well as liaise with internal customers and external vendors. An Ideal candidate must exemplify DPR's four core values (integrity, uniqueness, enjoyment, ever forward).

Responsibilities:

  • Lead planning and execution of spatial, workplace and jobsite brand campaigns and activations that support business goals.


  • Partner with and guide regional and project teams to align messaging, design, and brand experience across multiple channels and brands.


  • Oversee procurement, design, and installation of high-impact installations in active environments, including scheduling, budgeting, vendor and risk management.


  • Provide subject matter expertise in brand compliance, accessibility, and design standards, including documentation, to ensure consistency and integrity of DPR's brand.


  • Work with OES, procurement, real estate, internal customers and vendors to review and approve pre-production signage art.


  • Manage signage catalog development, maintenance and optimization including promotional, instructional and educational signage.


  • Curate standardized signage and branding packages to enhance branded environments.


  • Analyze audience insights, competitive trends, and performance data to evaluate effectiveness, provide reporting and refine strategies.


  • Support the development of experimental tactics and creative tests that advance brand differentiation and engagement-documenting, sharing and scaling as appropriate.


  • Develop, document and promote implementation of standards and best practices for environmental brand experience.


  • Mentor and train peers, stakeholders and internal customers and provide guidance on environmental brand processes, tools, and visual standards.


We are looking for a collaborative, adaptable, results-driven team player with the ability to manage multiple tasks, keep stakeholders informed and hold themselves and others accountable. The role owns the full lifecycle of environmental brand activations, from insight-driven concept development through execution and performance evaluation.

Requirements:

  • Excellent judgment, curiosity, and a desire to continuously learn and improve


  • A collaborative, service-oriented, and adaptable team player able to work with diverse personalities and manage competing priorities


  • Demonstrated ability to translate business requirements into human-centered, creative solutions using design thinking principles


  • Experience defining success metrics and KPIs, measuring creative effectiveness, and translating insights into actionable improvements


  • Comfort presenting concepts, outcomes, and performance insights clearly to stakeholders


  • Strong program and project management skills, including experience managing multiple projects or portfolios with strong attention to detail, time management, and follow-through


  • A deep understanding of environmental displays and experiences, both physical and digital


  • Proficiency in Adobe Creative Suite, Microsoft Office Suite, and project management tools


  • Strong problem-solving, organizational, interpersonal, and communication skills (written, visual, and verbal)


Qualifications:

  • Bachelor's degree in related field


  • 6-8 years of experience in brand management, marketing, spatial design or a related field required.


  • Portfolio of relevant work required


About DPR Construction

DPR Construction is a commercial general contractor and construction management firm. The company provides preconstruction, construction, and post-construction services for a variety of markets, including healthcare, advanced technology, higher education, and corporate offices. DPR Construction was founded in 1990 and is headquartered in Redwood City, California. The company has offices throughout the United States and has completed projects in various countries, including Singapore and the Netherlands.
Learn more about DPR Construction
Size
4,000 employees
Industry
Founded
1990

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