Abercrombie & Fitch

Sr. Analyst, Email Development - A&F Co.

Abercrombie & Fitch$70K — $95K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or relevant experience
  • 5+ years in digital marketing or related technology fields
  • Strong project management and communication skills
  • Direct experience with email/push campaigns using enterprise-level platforms like Cordial
  • Knowledge of HTML and dynamic content logic

Responsibilities

  • Support complex campaign delivery including template building and automation
  • Build and execute email, push, and IAM campaigns
  • Partner with team to QA and deploy digital marketing campaigns
  • Ensure all campaigns deploy as intended
  • Act as a digital marketing platform expert and advisor

Benefits

  • Incentive bonus program
  • 401(K) savings plan with company match
  • Flexible spending accounts
  • Medical, dental, and vision insurance
  • Paid parental and adoption leave
  • Work from anywhere on Mondays and Fridays
  • Opportunities for career advancement through internal promotions
Full Job Description
Job Description:

The Email Developer is responsible for owning complex, automated delivery of email, push, and IAM campaigns as well as agilely supporting day-to-day campaign building and execution. The Email Developer serves as a consulted SME, helping marketing strategy partners navigate channel capabilities and identify optimal operational solutions for delivering new strategies, tests, and customer journeys. The Email Developer operates in compliance with defined processes, quality assurance, and management of risks, while supporting other members of the email team for troubleshooting, triaging priorities, and managing expectations.

This job is located at our Global Home Office in Columbus, Ohio.

What Will You Be Doing?
  • Supporting campaign complexity outside of daily delivery, including template building, customer journey automations, trigger campaigns, multi-touch marketing strategy tests, and dynamic content
  • As-needed daily building and executing of email, push, and IAM campaigns with some HTML coding
  • Partnering with internal team members to QA, approve, and deploy digital marketing campaigns
  • Ensuring that all campaigns deploy as planned
  • Serving as a digital marketing platform end-user expert and consulted partner, providing guidance for channel capabilities and ideal blueprints for operational delivery


What Do You Need To Bring?
  • A Bachelor's degree or related relevant experience
  • Minimum 5 years of experience in digital marketing, digital product, or the technology space with strong project management and communication skills, and direct platform experience executing email and push campaigns using an enterprise-level platform, and/or Cordial, or similar
  • Knowledge of HTML (preferably within the email channel), experience with Smarty, writing dynamic display logic, and/or HTML-includes a plus
  • A keen attention to detail and proven track record implementing QA processes
  • A passion for the customer, their relationship(s) with our brands, and how digital marketing capabilities enable us to bring our vision to the customer on a daily basis


Benefits & Perks

As an Abercrombie & Fitch Co. (A&F Co.) associate, you'll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company's culture and values, but most importantly - with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
  • Incentive bonus program
  • 401(K) savings plan with company match
  • Annual companywide review process
  • Flexible spending accounts
  • Medical, dental and vision insurance
  • Life and disability insurance
  • Associate assistance program
  • Paid parental and adoption leave
  • Access to fertility and adoption benefits through Carrot
  • Access to mental health and wellness app, Headspace
  • Paid Caregiver Leave
  • Mobile Stipend
  • Paid time off and one paid volunteer day per year, allowing you to give back to your community
  • Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles and six work from anywhere weeks per year)
  • Seven associate wellness half days per year
  • Merchandise discount on all of our brands
  • Opportunities for career advancement, we believe in promoting from within
  • Access to multiple Associate Resource Groups
  • Global team of people who will celebrate you for being YOU!


About Abercrombie & Fitch

Abercrombie & Fitch is an American lifestyle retailer that focuses on casual wear. Its headquarters are in New Albany, Ohio. The company operates two other offshoot brands: Abercrombie Kids and Hollister Co. The company operates 854 stores across all brands.
Learn more about Abercrombie & Fitch
Size
7,000 employees
Market Cap
$1 billion
Industry
Net Income
-$114 million
Founded
1892
5 Year Trend
+2.2%
Revenue
$3.1 billion
NASDAQ

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