Forrester Research

Sr Account Executive

Forrester Research$85K — $128K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree preferred but not essential.
  • Minimum five years in consultative sales.
  • Experience selling to C-level executives in competitive markets.
  • Ability to make cold calls and secure meetings.
  • Proven track record in new business development and quota achievement.
  • Strong presentation, organization, and time management skills.
  • Proficiency with technology and quick to adapt.

Responsibilities

  • Prospect and close new business in designated geography or industry.
  • Engage and sell to senior management at prospective accounts.
  • Achieve minimum daily/weekly metrics and meet sales quotas.
  • Produce accurate and timely sales forecasts.
  • Understand and convey the value of product offerings effectively.
  • Stay informed about business and technology challenges faced by clients.
  • Collaborate with research teams to enhance understanding of Forrester's value.

Benefits

  • Opportunity for professional growth and financial advancement.
Full Job Description
About This Role:

We're seeking a highly motivated sales professional with a passion for building relationships and delivering value to clients. Using your curiosity and entrepreneurial mindset, you'll help expand our existing account base of Fortune-class companies by engaging with senior leaders and executives. With a transparent and repeatable consultative sales process, you'll achieve impactful outcomes through creative prospecting - leveraging tools like social media, industry events, and personal connections. Along the way, you'll enjoy the opportunity to drive your professional and financial growth.

In this role, you'll work closely with top executives and their teams, gaining a deep understanding of their challenges and demonstrating how Forrester can support their mission. To succeed, you'll rely on your ability to build trust, foster relationships, and communicate effectively.

Job Description:

  • Prospect and close appropriate new business prospects from a list based on a specific geography or vertical industry.


  • Sell primarily to senior management (director, C-level) at prospect accounts.


  • Maintain the minimum weekly/daily metrics, and ensure quota is met.


  • Produce accurate and timely forecasts.


  • Develop a complete understanding of all our product offerings.


  • Understand the changing business and technology issues that our potential clients face.


  • Work with vertical and horizontal research teams to better understand the Forrester value proposition for our prospects.


Skills And Competencies:

  • Demonstrates urgency, high energy, and a sense of purpose.


  • Anticipates challenges, adapts to setbacks, and responds well to coaching.


  • Adapts communication style to audience needs and listens actively.


  • Owns decisions, actions, and challenges, actively working to overcome obstacles.


  • Leverages data and insights to secure support and commitment.


  • Applies critical thinking to anticipate challenges, make data-driven decisions, and achieve goals.


  • Pursues continuous learning and embraces diverse perspectives.


  • Prioritizes work effectively to align with organizational goals and follows standard processes.


  • Builds trust through consistency, reliability, and strong rapport.


Business Scope, Impact, Strategic Contribution, And Team Interaction:

  • Experienced professional, fully competent in core elements of the role. Independently completes day-to-day tasks and solves diverse problems.


  • Works on daily tasks with limited oversight and receives general instruction for new activities. Decisions will cause schedule delays for team or project.


  • Develops positive working relationships with senior team members in the department.


Thought Leadership, Knowledge, And Expertise:

  • Full understanding of domain and growing understanding of company and market.


  • Uses field and company knowledge to address a range of issues.


Job Requirements:

  • A bachelor's degree is preferred, but not essential.


  • A minimum of five years of relevant/consultative sales experience.


  • Experience in selling business services to C-level professionals in a highly competitive market would be an advantage.


  • The ability and willingness to make cold calls and book meetings.


  • Proven experience in a similar role, specifically with new business development, achieving quota goals, and managing personal sales strategies.


  • Effective presentation, organization, and time management skills.


  • A team player.


  • A fast learner who is at ease with technology.


  • Excellent verbal and written communication skills.


Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate's primary work location, experience, training, education, and credentials.

Base salary range: $85,500 - $128,500

FLSA Status:
Non-Exempt

Benefits at a Glance

Benefits at a Glance - Cambridge

About Forrester Research

Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Forrester Research provides proprietary research, consumer and business data, custom consulting, events, online communities, and peer-to-peer executive programs. The company's research is divided into three areas: business technology, consumer technology, and marketing and strategy. Forrester Research's clients include global enterprises, technology vendors, and management consulting firms. The company was founded in 1983 and is headquartered in Cambridge, Massachusetts.
Learn more about Forrester Research
Size
1,781 employees
Market Cap
$656.6 million
Industry
Net Income
$9.9 million
5 Year Trend
+8.7%
Revenue
$448.9 million
NASDAQ

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