TikTok

Sports Creator Strategy & Product Operation Manager-TikTok

TikTok$88K — $209K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or above with 5+ years of experience in creator operation, ecosystem strategy, or platform strategy.
  • Strong strategic and analytical skills for systematic solution design.
  • Excellent communication and persuasion skills with a focus on cross-cultural understanding.
  • Results-driven mindset with organizational coordination and execution capabilities.
  • Data-savvy with proficiency in using data for diagnosing problems and measuring strategy effectiveness.
  • Familiarity with the sports content creation landscape and creator motivation models.

Responsibilities

  • Ensure high-quality sports content and creator growth for TikTok.
  • Develop strategic plans for sports creators, including goal setting and metric frameworks.
  • Create and refine onboarding, education, monetization mechanisms, and management approaches for creators.
  • Analyze data from the creator ecosystem to identify improvement opportunities for retention and activity.
  • Collaborate with cross-functional teams to implement strategies for sustainable creator ecosystems.

Benefits

  • Day one access to medical, dental, and vision insurance.
  • 401(k) plan with company match.
  • Paid parental leave and disability coverage.
  • Life insurance and wellbeing benefits.
  • 10 paid holidays and 10 sick days per year, plus 17 days of Paid Personal Time.
Full Job Description
Responsibilities

About the Team The Sports Product Team at TikTok is dedicated to creating a global platform that drives sports discovery, fan engagement, and vibrant community culture. Our goal is to be the primary destination for sports enthusiasts worldwide. We are seeking experienced product strategy&operation manager with a passion for solving complex, cross-time-zone challenges. Ideal candidates have a spirit of exploration, actively identifying user needs and pain points, and driving innovative solutions to create impactful opportunities in the sports content ecosystem. Responsibilities: 1. Responsible for high quality sports content and creators' growth, to bring more creativity and value to TikTok 2. Develop overall strategy for sports creators, including goal setting, expansion playbooks, metric framework development, and scalable supply strategies applicable across regions. 3. Design and iterate creator growth mechanisms, including onboarding, education, monetization, and tiered management approaches. 4. Analyze creator ecosystem data to identify gaps and opportunities, and formulate actionable strategies to improve creator retention and activity. 5. Collaborate with product, data, and regional teams to implement strategies and build sustainable creator ecosystems.

Qualifications

Minimum Qualification(s): 1. Bachelor's degree or above, with 5+ years of experience in creator operation, ecosystem strategy, or platform strategy in content communities. 2. Strong strategic thinking and analytical skills, able to design systematic solutions from a macro perspective. 3. Excellent cross-cultural understanding, communication and persuasion, organizational coordination, and execution skills. Results-driven. Preferred Qualification(s): 1. Data-savvy, proficient in using data to diagnose problems and measure strategy effectiveness. 2. Understanding of sports content creation landscape and creator motivation models.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $88920 - $209380 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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