Species Marketing Lead Poultry

Nutreco

$90K — $120K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's or Master's degree in Marketing, Business, Animal Science, Poultry Nutrition, Veterinary Medicine, or related field.
  • 7+ years of experience in species marketing, product marketing, or commercial strategy within animal nutrition or agriculture.
  • Strong understanding of the North American Poultry market and competitive landscape.
  • Demonstrated ability to influence and collaborate with senior stakeholders across various departments.
  • Exceptional analytical, communication, and commercial skills, including market segmentation and business case development.
  • Ability to travel 25-35% within North America.

Responsibilities

  • Lead the North American Poultry marketing strategy and identify growth opportunities.
  • Develop distinct Poultry value propositions and sales tools for field teams.
  • Manage the Poultry portfolio lifecycle, collaborating with cross-functional teams.
  • Plan and execute launches, campaigns, and customer events with measurable impact.
  • Represent North America in global discussions, contributing market insights and customer feedback.
  • Lead the Poultry marketing team with a focus on performance and capability enhancement.

Benefits

  • Robust pension plan with employer matching from Day 1 (Canada).
  • Comprehensive health benefits including Dental, Vision, and HSA starting immediately.
  • Disability coverage and mental health spending allowance.
  • Generous vacation policy with tiered program and an annual bonus opportunity.
  • Tuition reimbursement and paid parental leave for career development.
Full Job Description
Job Description:

Role: Species Marketing Lead, Poultry - North America

Location: Hybrid - Canada or USA

Hours/Shift: Full-time

Vacancy Type: New

What you'll do

Leading the Poultry species marketing agenda for North America, you will translate business, customer and market insight into clear strategic choices, strong value propositions and disciplined go-to-market execution. This is a strategic, commercially connected role where marketing has a seat at the table. You will act as the primary marketing counterpart to Poultry Commercial and Technical leadership, while building alignment across regional and global stakeholders.
  • Define and lead the North American Poultry marketing strategy, including target segments, growth priorities and Where to Win / How to Win choices across the U.S. and Canada.
  • Build differentiated Poultry value propositions, positioning and sales enablement tools that help field teams clearly communicate customer value and support demand creation.
  • Steer the Poultry portfolio lifecycle across products, services and digital solutions, partnering with Technical, Validation, Regulatory, Sales, Pricing and Finance to improve mix, margin and customer value.
  • Plan and orchestrate launches, campaigns, customer events and industry engagement with clear objectives, KPIs and measurable impact on adoption, pipeline and profitable growth.
  • Represent North America in global Poultry forums, bringing voice-of-customer, competitive intelligence and market insight to influence global roadmaps, innovation priorities and campaign development.
  • Lead and develop the Poultry species marketing team, creating a collaborative, accountable and performance-focused environment that strengthens capability and execution.


Who we're looking for

We are looking for someone who is responsible, accountable and ready to Own this role. This opportunity is best suited to a strategic marketing leader with strong poultry, animal nutrition or agribusiness experience who understands how to connect customer insight, technical expertise and commercial priorities. You will be comfortable influencing in a matrixed organization, translating technical complexity into customer value, and leading a team through clear priorities and disciplined execution.

You'll also need
  • Bachelor's or Master's degree in Marketing, Business, Animal Science, Poultry Nutrition, Veterinary Medicine or a related field.
  • 7+ years of experience in species marketing, product marketing, portfolio management, commercial strategy or a related discipline within animal nutrition, poultry value chains, feed additives, animal health, agriculture or adjacent sectors.
  • Strong understanding of the North American Poultry market, customer needs and competitive landscape, with the ability to turn insight into actionable growth plans.
  • Demonstrated ability to lead through influence, partner with senior stakeholders and work effectively across Sales, Technical, Validation, Regulatory, Operations, Pricing and Finance.
  • Strong analytical, communication and commercial skills, including market sizing, segmentation, value propositions, pricing logic, business cases, launch execution and stakeholder presentations.
  • Ability to travel approximately 25-35% within North America, with eligibility to work in Canada or the United States and the ability to work effectively in a hybrid environment.


What you'll receive

As part of Nutreco, you'll be a member of the SHV family, a diverse group of companies with global footprint. Join us and you'll gain access to a wide network of expertise and global career paths. You'll also benefit from the backing of one of the world's largest privately owned businesses, known for its stability and long-term focus.

In addition, you will receive:

Canada
  • Robust pension plan with employer matching beginning Day 1.
  • Competitive health benefits including Medical, Dental, Vision and HSA beginning Day 1.
  • Short-term and long-term disability coverage and mental health spending allowance.
  • Maternal top-up and tuition reimbursement.
  • 3+ weeks' vacation to start, with a tiered vacation program.
  • Annual bonus opportunity.

United States
  • Competitive health benefits including Medical, Dental, Vision, HSA and FSA.
  • Disability and life insurance.
  • 401(k)/IRA matching programs.
  • Paid parental leave and tuition reimbursement.
  • 10 paid vacation days to start, plus 40 hours PTO and 2 floating days.
  • Annual performance-based bonus opportunity.


How and why to find out more

We can offer you a rewarding career with real meaning and purpose. You'll feel proud of the impact you make every day and the part you play in Feeding the Future. If you are excited by the opportunity to shape North American Poultry strategy, influence business decisions, lead a high-performing marketing team and deliver measurable customer and commercial impact, get ready to Own your progress, your potential and your career.

We aim to review all applications within five business days and will get back to you as soon as possible.

AI Screening Disclosure: Nutreco does not use AI or automated decision-making tools to screen, assess or select candidates. All applications are reviewed by our Talent Acquisition team and hiring managers.

#Ownit #SPTN #SHV #Nutreco #TrouwNutrition

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