NIKE, Inc

Specialist II, Sport Brand Marketing NA

NIKE, Inc$70K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-3+ years of marketing experience
  • Bachelor's degree or equivalent in Marketing, Business, or Communications
  • Knowledge of Gen Z/Gen Alpha consumer behavior
  • In-depth understanding of college sports and athlete culture
  • Strong communication and presentation skills
  • Demonstrated ability to drive strategic vision and results
  • Analytical mindset for deriving consumer insights

Responsibilities

  • Drive brand initiatives for North America, focusing on significant college activations
  • Collaborate with multiple sport teams to enhance brand visibility during critical moments
  • Lead specific projects and facilitate cross-functional team collaboration
  • Shape and deliver integrated marketing plans for effective brand positioning
  • Identify innovative ways to engage with athletes and local communities
  • Develop authentic and culturally relevant consumer experiences
  • Adapt to shifting priorities based on team and market needs

Benefits

  • Opportunity to work in a diverse and inclusive environment
  • Collaboration with high-profile, cross-functional marketing teams
  • Access to Nike's vast resources and networks
  • Professional development opportunities within a global brand
  • Contribution to impactful brand initiatives that resonate with the community
Full Job Description
WHO WE ARE LOOKING FOR
We are seeking a Brand Specialist for Brand Initiatives for the North America Geography. This role is based at Nike World Headquarters, Beaverton, Oregon.
The candidate should have a team first approach, learning agility, growth mindset and ability to work and collaborate with cross-functional and cross-cultural teammates.

In addition, we're looking for a candidate passionate about the impact of sport, the college landscape, and understands the wants and needs of our 17-21 year old target consumer.

WHAT YOU WILL WORK ON
Our vision as a brand is to make athlete dreams real, and we believe sport has the power to move the world forward. Every day, we demand a better future for ourselves, our athletes, and our communities. As a member of our team, driven by a passion for sport and an instinct for innovation, you will contribute to our goal of elevating human potential.

In this role, you will drive brand initiatives across North America, focused on the geography's biggest moments, college activations, and purpose led opportunities. You will work across multiple sport teams, partnering closely to shape how the brand shows up in moments that matter most. Your work will sit at the intersection of sport, culture, and community, creating meaningful connections between our athletes and consumers.

You will lead specific projects and contribute to cross functional collaboration across Brand, Sports Marketing, Integrated Marketing, Cities, and Global partners. This role requires comfort working in ambiguity, the ability to move fluidly from one initiative to the next, and a mindset oriented toward problem solving and opportunity identification. Priorities will shift based on team needs and the evolving sport and cultural landscape, and you will play a critical role in helping teams navigate that change.

As an orchestrator of Brand Initiatives, you will be accountable to shape and deliver integrated marketing plans. You will identify new ways to connect with athletes and communities, drive college experiences, develop platforms and experiences that feel authentic, emotive, and culturally relevant. Your strategies will be informed by consumer insights and data, developed in partnership with city, geo, and global teams.

The outcome of your work will drive brand distinction across North America, strengthen our relationship with athletes and partners, and reinforce the role of sport as a force for progress.

WHO YOU WILL WORK WITH
We're a diverse, inclusive, innovative and passionate team. In this role, you will report directly to the Brand Director of NA Brand Initiatives & College Marketing.
You'll work alongside the NA Brand Management team building plans in partnership with the Nike Marketing Functional teams:
  • Digital Marketing
  • Retail Marketing
  • Brand Creative
  • Integrated Media
  • Communications
  • Marketplace
  • Sports Marketing
  • Product Merchandising

In addition to that, you'll have an opportunity to work with different cities across the country, partnering with our brand teammates across our key cities.

WHAT YOU BRING
  • 2-3+ years of experience in Marketing
  • Bachelor's degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
  • Interest and understanding of the Gen Z/Gen Alpha Consumer and understanding of the media and digital platforms they are on
  • Deep understanding of College & Athlete Landscape
  • Excellent communication and presentation skills, with team player spirit that can thrive in ambiguity
  • Proven track record to drive strategic vision, ensure follow-through and deliver results
  • A self-starter with problem solving mentality and ability to collaborate with cross functional teams
  • Analytical skills to gather business and consumer insights and apply learnings
  • Ability to work independently, collaborate effectively and operate proactively
  • Passion for sport, fashion and retail

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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