OverviewThe primary role of the Search Engine Marketing (SEM) Specialist is to manage and maintain initiatives related to Paid Media campaigns. This individual will be responsible for all day-to-day paid media management (paid search, programmatic advertising, paid social and traditional media) with a primary focus of driving maximum online coverage while producing desired ROI and budget usage. The SEM Specialist will work with Stakeholders on campaign creation, analysis, ad copy optimization, keyword research, and development and bid management to meet business needs.
Responsibilities- Develop, manage & maintain all levels of paid media campaigns; continuously improving on bottom line ROI and KPIs.
- Partner with Stakeholders and Media Partners to develop and adapt marketing strategy to meet business outcomes.
- Ensuring ads are targeted to the most relevant audiences/search queries/etc.
- Overseeing the development of paid ads including text ad copy writing & display ad creation.
- Create paid media performance reports/presentations; identify opportunities and recommendations to meet business needs.
- Support in developing & managing bidding strategy, account structure and performance tracking.
- Support in developing & managing lead/demand generation programs that continuously improve qualified demand volume and quality across multiple channels.
- Assist in developing overall SEM strategy including keyword research, competitive analysis, and identifying new market opportunities.
- Support digital strategy and assist in developing roadmap for ongoing improvements
- Stay current with the latest SEM approaches, present trend reports, benchmark historical and industry best in class results.
Qualifications- 2+ years relevant work experience in SEM for a business with national locations
- Bachelor's Degree in Marketing, Communications, and 2-4 years of related experience. In lieu of degree, 5+ years of relevant work experience.
- Experience in planning, executing digital campaigns, with an understanding of programmatic
- Experience working with and managing agency resources
- Experience in delivering integrated media campaign strategies and subsequent reporting
- Experience with 3rd party SEM management software and Analytics Tools (Adobe Analytics, Google Analytics, etc.) preferred.
- Experience Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
Preferred- Expert knowledge of website analytics (Adobe SiteCatalyst, Google Analytics or similar analytics tool preferred).
- Experience in Adobe Media Optimizer / Adobe SearchCenter, Adobe SiteCatalyst and Marin Software.
- Experience with BI reporting software (Google Data Studio, Tableau, PowerBI and Datorama)
- Google AdWords and Facebook Blueprint Certifications
- SEM Agency experience a plus
Knowledge/Skills/Abilities- Excellent communication (interpersonal, oral and written) and teamwork skills
- Ability to multi-task effectively without compromising the quality of the work
- Ability to respond to common inquiries from customers, staff, regulatory agencies, vendors, and other members of the business community
- Detail-oriented, process-focused, problem-solver, proactive, ambitious, and organized with the ability to prioritize
- Self-motivated, reliable individual capable of working independently as well as part of ateam
- Strong time management and multi-tasking skills while working under tight time constraints
- Polished communication skills and ability to drive a conversation with leadership
- Ability to measure the effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data
- Ability to manage well in the midst of an evolving marketing department and fast-paced environment
Benefits- Medical, dental, and vision insurance
- Paid time off
- Tuition Reimbursement
- 401K
- Paid time to volunteer in your local community
Salary Information$83,000.00-$103,000.00 / Annually
