Solutions Marketing Lead, Public Sector

Anthropic$320K *
Education, Government & Non-Profit
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of marketing experience with focus on public sector and GovTech
  • Strong written and verbal communication skills, especially for non-technical audiences
  • Experience marketing to government audiences and understanding procurement processes
  • Ability to thrive in ambiguous environments and create processes
  • Experience in event marketing and managing complex sales enablement initiatives
  • Passion for AI’s role in benefiting underserved communities
  • Generalist marketing skills across content, campaigns, analytics, and sales enablement

Responsibilities

  • Develop and execute marketing strategies for federal, state local, and international public sector verticals
  • Create compelling messaging and positioning tailored for various public sector audiences
  • Lead product and solution go-to-market initiatives for specific sector offerings
  • Collaborate with communications on thought leadership regarding AI for underserved communities
  • Manage a public sector content calendar showcasing relevant use cases and announcements
  • Drive initiatives for thought leadership and speaking engagements
  • Support sales teams with impactful marketing materials and campaigns

Benefits

  • Flexible working hours and a hybrid work policy
  • Opportunity for visa sponsorship
  • Access to cutting-edge AI technology and initiatives
  • Involvement in responsible AI deployment discussions
  • Networking opportunities through public sector conferences and events
Full Job Description
As the Public Sector Solutions Marketing Lead at Anthropic, you will be the strategic architect of our agency, federal, state, local and international government marketing efforts, positioning Claude as the trusted AI partner for policy makers, public sector knowledge workers and beyond. This is a pivotal role that requires deep understanding of the public sector ecosystem combined with the ability to craft compelling positioning and messaging around AI's benefit to citizens and residents worldwide. You'll serve as the dedicated marketing interface for Anthropic's Public Sector teams, owning the coordination and execution between public sector initiatives and Anthropic's broader marketing function. Working closely with sales, product, partnerships and communications teams, you'll be responsible for bringing public sector launches, features, and messaging to market through various channels while ensuring cohesive positioning across audiences. This role demands someone who can set vision and strategy while being hands-on with execution-from launching product capabilities like Claude for Government and sector-specific MCP integrations, to quarterbacking demand generation campaigns that drive adoption. Working at the intersection of AI ethics, global development, and growth marketing, you'll help shape industry conversations around responsible AI deployment while driving measurable pipeline and impact results. Responsibilities • Develop and execute comprehensive marketing strategy for Public Sector across key verticals: federal agencies, state and local government, defense, regulatory bodies, public utilities and more. • Craft differentiated positioning and messaging across solutions pages, campaign materials and content for distinct audiences within the vertical. • Lead go-to-market for product and solution launches including sector-specific offerings and relevant MCP integrations and skills (LMS platforms, nonprofit, scientific research tools, etc.). • Partner with communications on executive thought leadership regarding AI's potential to benefit underserved communities, including flagship announcements in the context of key initiatives like Claude for Government. • Work with the social and content teams on a public sector content calendar that highlights use cases, case studies, and partnership announcements. • Drive thought leadership initiatives and speaking / event opportunities relevant to the public sector • Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives for public sector enterprise accounts and higher education institutions • Report on which channels and campaigns are driving results and identify opportunities for iteration You may be a good fit if you have • Thrive in a 0-to-1 environment-can build processes where none exist and navigate ambiguity across a complex stakeholder landscape ration and campaign execution • Are an adaptable generalist with exposure and competency within multiple marketing functions (content, campaigns, social, analytics, sales enablement) • Have strong written and verbal communication skills, with an ability to translate complex AI capabilities into clear, compelling narratives for non-technical audiences • Are a quick learner who can absorb context on diverse government verticals and procurement cycles rapidly • Excel at cross-functional collaboration-comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams. • Are passionate about AI's potential to benefit underserved communities while maintaining focus on responsible, equitable deployment Strong candidates may also have • Have 8+ years of marketing experience with meaningful exposure or genuine interest in the public sector, government technology, or GovTech space • Have direct experience marketing to government audiences, including familiarity with federal, state/local, or international public sector procurement processes • Have worked in or with public sector organizations and understand the distinct priorities and decision-making dynamics of government buyers • Possess experience with event marketing at public sector conferences (e.g., GovTech, ACT-IAC, NGA, NIST-adjacent events) • Have a background in enterprise sales enablement, particularly in complex or regulated industries • Show a track record of building marketing programs from scratch at a growth-stage company • Demonstrate interest in the responsible deployment of AI in public-facing contexts, including an awareness of the ethical considerations unique to government use cases Role-specific policy: For this role, we expect staff to be able to work from our Washington, D.C. or San Francisco office at least once a month for cross-functional stakeholder engagement. Additionally, this role will require up to 40% travel for events and customer engagements. The annual compensation range for this role is listed below. For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. Annual Salary: $320,000-$320,000 USD Logistics Minimum education: Bachelor's degree or an equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team. Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from [redacted].com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links-visit anthropic.com/careers directly for confirmed position openings.

About Anthropic

Anthropic is an artificial intelligence research lab that focuses on developing AI systems that are safe, reliable, and trustworthy. The company was founded in 2019 by Dr. Yoshua Bengio, a leading AI researcher and winner of the Turing Award. Anthropic's research is focused on developing AI systems that can learn from small amounts of data, reason about complex systems, and interact with humans in a natural way. The company is based in New York City and has a team of experienced AI researchers and engineers.
Learn more about Anthropic
Size
50 employees
Industry
Founded
2019

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