Equifax

Solution Sales Executive, Data-Driven Marketing

Equifax • $133K — $160K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • B.S. or B.A. in a related field or equivalent training/experience
  • 7-10+ years in data licensing, analytics platforms, and marketing data sales, focusing on Fintech
  • Proven record of developing executive business cases and financial ROI models
  • Experience in pre-sales engineering and translating customer needs into product solutions
  • Excellent verbal and written communication skills
  • Expert problem solver with hands-on data deployment and complex configuration management

Responsibilities

  • Function as a trusted advisor for Data-Driven Marketing within Fintech accounts
  • Lead development of value propositions and align go-to-market plans
  • Engage with senior leaders and C-suite stakeholders on market challenges
  • Prescribe tailored marketing solutions using DDM insights and data sets
  • Conduct discovery meetings to gather detailed client requirements
  • Collaborate with account teams on proposals and negotiations
  • Demonstrate knowledge of the competitive landscape to support positioning
  • Act as a liaison with Equifax Centers of Excellence for execution
  • Navigate industry regulations with Legal and Compliance teams
  • Mentor enterprise sellers on DDM opportunities and client expansion
  • Maintain opportunity updates and participate in strategic growth initiatives

Benefits

  • Comprehensive compensation and healthcare packages
  • 401k matching
  • Paid time off
  • Organizational growth potential through online learning and career tracks
Full Job Description
Equifax's US Information Solutions (USIS) business unit is seeking a Solution Sales Executive to join our Data-Driven Marketing (DDM) sales team. The USIS business unit transforms massive consumer and commercial datasets into actionable consumer and commercial risk, identity and fraud, and marketing insights that create a competitive advantage for our customers and open new opportunities.

The DDM team is responsible for solutions that leverage data insights and solutions to attract the right new customers, deliver a positive experience, and deepen existing relationships. From precise audience segmentation to data-driven growth strategy, Equifax helps businesses reach consumers with the right financial profile for products and services.

As a Solutions Sales Executive, you will operate as the industry and domain expert responsible for supporting Equifax's partnership and enterprise sales opportunities within the Fintech vertical as a subject matter expert for the DDM products and services. This role uncovers Fintech clients' complex business problems, aligns go-to-market strategies with marketing, and architects customized, data-driven solutions that deliver measurable business value and return on investment (ROI) using Equifax products, processes, and services.

An ideal candidate will have expertise with consumer and commercial marketing data, experience working in the Fintech industry, and possess strong sales acumen. You will be tasked with protecting existing revenue as well as growing new business.

What you'll do
  • Domain & Industry Advisorship: Function as a trusted advisor and Data-Driven Marketing domain expert for sales activities within Fintech covered accounts, particularly focusing on highly complex, configurable, and custom solutions.
  • Go-To-Market & ROI Alignment: Lead and collaborate on the development of compelling value propositions; align go-to-market plans with marketing and articulate concrete business value and financial ROI to client executive teams.
  • Executive & C-Suite Engagement: Guide strategic conversations with senior business leaders and C-suite stakeholders, interpreting internal/external market challenges and recommending best practices to achieve key performance outcomes.
  • Solution Prescription & AI Insights: Leverage deep knowledge of DDM solutions, differentiated data sets, and AI-powered predictive insights to prescribe tailored offerings that address market segments, data trends, and competitive dynamics.
  • Requirement Discovery & Translation: Conduct discovery meetings to collect and translate detailed customer requirements into deployable, high-impact marketing solutions across both digital and non-digital channels.
  • Pre-Sales & Deal Orchestration: Partner closely with Account Executives, Enterprise Alliances, and account teams on proposals, negotiations, and contracting processes, demonstrating Equifax's unique value levers and ROI.
  • Competitive Positioning: Demonstrate expert knowledge of the competitive landscape (competitors, pricing strategies, GTM approach) to drive competitive positioning and defend Equifax's unique value proposition.
  • Cross-Functional COE Collaboration: Act as a sales team liaison with Equifax Centers of Excellence (Operations, Technology, Pricing, Client Deal Team, Legal/Compliance, Security, and Product Management) to ensure complete alignment and execution.
  • Risk & Regulatory Alignment: Navigate industry regulations (e.g., FCRA, GLBA, privacy frameworks) alongside Legal and Compliance teams to manage regulatory risk for clients.
  • Mentorship & Account Expansion: Mentor enterprise sellers on qualifying DDM opportunities, transferring solution knowledge, and partnering with Customer Success Managers on client renewals and account expansions.
  • Pipeline & Strategic Growth: Maintain consistent opportunity updates in Salesforce, actively participating in DDM strategic growth initiatives, forecasting, and prioritization.
  • Travel: Travel as needed, averaging 40-50%.


What experience you need
  • Education & Experience: B.S. or B.A. in a related field, or equivalent training and experience.
  • Domain Experience: 7-10+ years in data licensing, analytics platforms, and/or marketing data sales experience, with a strong focus on Fintech or financial services.
  • Business Case & ROI Modeling: Proven track record of developing executive business cases, financial ROI models, and value frameworks for business leaders.
  • Pre-Sales & Technical Solutioning: Demonstrated experience in pre-sales engineering/solution sales, converting complex customer requirements into custom product architectures.
  • Communication & Facilitation: Excellent verbal and written communication skills with proven success facilitating high-stakes client discovery and proposal meetings.
  • Deployment & Problem Solving: Expert problem solver with hands-on experience in data deployment, onboarding, and complex configuration management.


What could set you apart
  • Advanced Degree: Master's or other advanced degree or certifications
  • Targeted Industry Solutions: Experience designing targeted marketing and credit offerings for Fintechs as well as adjacent verticals (Communications, Energy, Travel & Hospitality).
  • AI & Identity Resolution: Deep understanding and experience with AI-driven predictive insights, identity resolution across digital channels, and GLBA compliance use cases.
  • Regulatory & Matrix Navigating: Background navigating multi-national regulatory/compliance frameworks and succeeding within highly matrixed corporate environments.
  • Multi-Account Management: Proven capability to manage multiple complex client accounts and solution projects simultaneously.


Equifax is required by law to include a good-faith salary range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets; experience and training; and other business and organizational needs. At Equifax, it is not typical for an individual to be hired at or near the top of the range for their role. A reasonable estimate of the current base salary range is $133,770.00 to $160,000.00. This position is also eligible for our sales incentive compensation program at approximately 55%. The application window is anticipated to close on October 15, 2026. This date is a good faith estimate only and may be modified where necessary.

#LI-LMEFX

#LI-REMOTE

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Primary Location:
USA-Georgia-Remote

Function:
Function - Sales Support

Schedule:
Full time

About Equifax

Equifax Inc. is a data analytics and technology company that assists organizations and individuals in making informed business and personal decisions. Headquartered in Atlanta, Ga., Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor's (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 11,000 employees worldwide.
Learn more about Equifax
Size
12,700 employees
Market Cap
$23.6 billion
Industry
Net Income
$520.1 million
Founded
1899
5 Year Trend
+9.4%
Revenue
$4.1 billion
NASDAQ

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