OverviewWe're looking for a culture-obsessed, socially fluent strategist who understands how people actually talk online-across platforms, fandoms, comment sections, memes, and "social lore." You'll help brands show up in culture in ways that feel native (culture-forward, not brand-forward) by bringing sharp insights, fast-turn ideas, and community-first thinking to briefs and day-to-day social. This role will also support community management-helping shape how the brand engages, responds, and earns relevance in real time.
ResponsibilitiesWhat you'll doCulture + trend intelligence- Maintain a strong pulse on platform culture (TikTok/IG/X/Reddit/YouTube/etc.), including meme cycles, creator ecosystems, and emerging social behaviors.
- Translate cultural moments into actionable opportunities for brands: what it means, why it's happening, and how to participate authentically.
- Spot "comment section truth" and social sentiment shifts early, and flag implications/recommendations.
Brief + insight support- Contribute insights that fuel creative briefs (audience truth, cultural hook, social format, why-now rationale).
- Build or co-build lightweight briefs (even if you're still learning) and collaborate with strategy/creative to sharpen the idea into social-native executions.
- Package thinking clearly: POVs, quick decks, message boards, and content outlines that teams can move on fast.
Community + engagement- Support community management needs: engagement guidance, response frameworks, tone calibration, escalation flags, and proactive engagement opportunities.
- Help identify recurring community questions/obsessions and turn them into content ideas and programming.
- Bring a human voice to brand interaction while staying aligned to legal/regulatory and brand safety requirements.
Cross-functional collaboration- Partner with creative, strategy, and account teams to develop social-first recommendations and content approaches.
- Assist with content planning that balances reactive culture, planned tentpoles, and evergreen brand needs.
- Support campaign rollouts with organic social considerations (formats, hooks, creator behavior, community response).
QualificationsMust-haves- Demonstrated organic social experience (publishing, programming, community, or social-first ideation).
- Deep platform fluency: you understand not just trends, but the mechanics (formats, norms, language, humor, timing, and what will get clowned).
- Strong writing instincts for social (captions, comment replies, POV framing, creator-style language).
- Comfort moving fast: you can turn cultural observations into usable insights and ideas quickly.
- Some exposure to briefing (even light)-and eagerness to grow strategy skills (audience, positioning, social role, measurement basics).
- Light social listening experience (native tools or platforms) and ability to synthesize takeaways.
Nice-to-haves- Experience on integrated campaigns (or supporting paid + creator ecosystems) and understanding how organic and paid complement each other.
- Understand how to build strategic frameworks and insightful POVs that were presented to clients or higher leadership
What success looks like- You consistently bring culture-forward opportunities that feel native, timely, and on-voice.
- Your insights help briefs land faster and stronger (clear "why now," clear social format).
- Community engagement feels human and relevant, not canned-helping the brand earn attention and trust.
Additional informationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $66,120 - $101,790 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/1/26.
