Amazon

Social Media Marketing Manager, Amazon Leo

Amazon$82K — $137K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of marketing experience (non-internship)
  • Strong skills in data analysis (Excel or Tableau)
  • Proven track record with simultaneous marketing campaigns
  • Experience working within cross-functional teams
  • Expertise in paid media channels including digital and social
  • Knowledge of affiliate marketing and SEM strategies

Responsibilities

  • Produce and publish engaging social content daily across multiple platforms
  • Script and create short-form video content in coordination with design teams
  • Translate complex satellite technology into clear, accessible copy
  • Stay current on trends to generate reactive content quickly
  • Oversee the Sprinklr publishing workflow with a focus on accuracy
  • Manage a rolling content calendar, ensuring timely content delivery
  • Analyze performance metrics to inform future content strategy

Benefits

  • Comprehensive health insurance (medical, dental, vision)
  • 401(k) matching program
  • Paid time off and parental leave
  • Adoption and Surrogacy Reimbursement coverage
  • Employee Assistance Program and mental health support
Full Job Description
Amazon Leo is looking for a Social Media Marketing Manager to own the day-to-day execution of Leo's social media program across X, LinkedIn, Facebook, Instagram, and YouTube. This is a content-forward, hands-on-keyboard role. You will spend the majority of your time creating, publishing, and optimizing social content while also managing the operational systems that keep a the program running at launch scale across global markets.

You are fast, sharp, and operationally disciplined. You write strong copy, produce short-form video, and publish content daily, but you also manage the content calendar, own the Sprinklr publishing workflow, coordinate with agency partners, and surface performance data that shapes what comes next. You're not waiting for someone to brief you-you see the moment, pitch the idea, make the content, and get it live before the window closes.

This role reports into the Sr. Social Media Manager and cross-functional marketing stakeholders to execute Leo's social content program during one of the most visible launches in Amazon's history.

Key job responsibilities

Content Creation & Publishing (~70% of role)

- Produce weekly social content across X, LinkedIn, Facebook, Instagram, and YouTube - including static posts, carousels, short-form video (Reels, Shorts, Stories), threads, and infographics

- Script and produce short-form video; coordinate with design and agency for motion graphics and post-production

- Write copy that translates complex satellite technology into clear, engaging, human language

- Monitor trends daily and produce reactive content on same-day timelines

- Own the Sprinklr publishing workflow end-to-end - QA, formatting, tagging, link tracking, scheduling - with zero-error execution

Program Operations & Coordination (~30% of role)

- Manage Leo's 30-day rolling content calendar across all sources (in-house, agency, cross-functional)

- Serve as day-to-day operational contact with the agency partner on content handoffs and quality standards

- Pull weekly performance data and surface actionable insights on top- and bottom-performing content

- Support community engagement during high-volume launch moments; escalate per response protocol

- Maintain the content asset library and collaborate with Product Marketing, PR, and regional teams on content alignment

Export Control Requirement:

Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

A day in the life

Scan trends and brand mentions. Spot a reactive moment, draft copy, get it live. Edit a Reel for tomorrow's launch milestone. Review agency-submitted assets for brand alignment. Publish scheduled posts. QA the rest of the week's calendar. Pull a quick performance snapshot. Respond to a cross-functional Slack requesting a social asset for a media moment. Draft copy, drop it in the approval queue, move on. Every day moves this fast.

About the team

Amazon Leo's marketing team is building the brand for a new satellite internet service designed to bring fast, reliable connectivity to customers and communities worldwide. This role sits within social media and works daily with agency creative partners, paid media teams, product marketing, and public relations. You'll create the content that introduces millions of people to a brand they've never seen before, making complex space technology feel human and worth paying attention to. We're a small, fast-moving team preparing for a global launch. Real ownership from day one.

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building and optimizing multiple, simultaneous marketing campaigns

- Experience managing or working within cross-functional marketing and creative teams

- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

- Experience across affiliate marketing, PPC, SEM and social media advertising

PREFERRED QUALIFICATIONS

- Experience in multi-territory campaign management

- Experience in digital marketing and content production timelines and process

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, BELLEVUE - 82,700.00 - 137,900.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
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