Under administrative direction of the Communications and External Affairs Senior Deputy Director (CEA), the Social Media Manager (Manager II) leads enterprise-level social media engagement and defines the brand's voice across all platforms for GO-Serve. The Manager II is responsible for developing strategy and shaping the organization's social media presence to maximize public influence and reach. The position develops and enforces comprehensive governance and policy frameworks that balance agility with risk mitigation. The Manager II is fluent in public storytelling and adept at navigating regulatory landscapes, ethical guidelines, and best practices in social media.

You will find additional information about the job in the Duty Statement .

Working Conditions

Persons appointed to this position must be reasonably expected to exert up to 10 lbs. of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects with or without a reasonable accommodation. Involves sitting most of the time but may involve walking or standing for brief periods of time. Occasional/overnight travel up to 10% may be required. Occasional extended hours outside of normal working business hours may be required.

Telework
This position is eligible for hybrid work in accordance with the Governor's Executive Order N-22-25 and at the sole discretion of GO-Serve under California Government Code Section 14200. The incumbent is required to report in-person and site-based a minimum of four days per week. All telework schedules are subject to change and may be re-evaluated at any time. The incumbent will be expected to report for in office work and attend work related in-person events as deemed operationally necessary. Telework does not change the terms and conditions of employment, the essential functions of job duties, or required compliance with GO-Serve policies.

CA residency
Candidates who reside outside of the State of California may be admitted to the job interview. However, upon job offer, candidates must provide proof of residence in California prior to their appointment becoming effective, or the offer may be rescinded.

Minimum Requirements You will find the Minimum Requirements in the Class Specification.

• MANAGER II

Additional Documents

• Job Application Package Checklist
• Duty Statement

Position Details Job Code #:
JC-533876

Position #(s):
428-201-4802-001

Working Title:
Social Media Manager

Classification:
MANAGER II $9,572.00 - $10,867.00
New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.

# of Positions:
1

Work Location:
Sacramento County

Telework:
Hybrid

Job Type:
Permanent, Full Time

Work Shift:
8:00 am to 5:00 pm

Work Week:
Monday to Friday

Department Information
The Governor's Office of Service and Community Engagement (GO-Serve) elevates paid service and volunteerism in the state, and promotes youth and community engagement. GO-Serve consists of California Volunteers (CV) and the Youth Empowerment Commission (YEC).

Personal Leave Program Reduction
In July 2025, the State of California implemented the Personal Leave Program (PLP) 2025. This program temporarily reduces employees' monthly base pay in exchange for paid leave credits. This position is subject to PLP 2025 and will have a monthly base pay reduction of 3% in exchange for 5 hours of leave credits through June 2027. The salary ranges shown on this job posting do not reflect the salary reduction. For more details, please click here to visit the California Department of Human Resources (CalHR) website.

Department Website: https://serve.ca.gov/

Special Requirements
The incumbent must be detail-oriented and possess strong written and verbal communication skills. Highly organized, creative, and self-motivated with the ability to prioritize and manage multiple projects simultaneously in a fast-paced team office environment. Demonstrated ability to act independently and as a member of a team with open-mindedness, flexibility, and tact. Ability to problem-solve and use critical and creative thinking to effectively perform work. Display good interaction skills and the ability to deal professionally, congenially and in a personable manner with the public, other governmental entities, and staff at all levels. Communicate successfully in a diverse community as well as with individuals from varied backgrounds.

Application Instructions
Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.
Final Filing Date: 10/14/2026
Who May Apply
Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply. Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply
Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

Governor's Office of Service and Community Engagement
Primary Exam Contact
Attn: Cristina Granado
1400 10th St

Sacramento , CA 95814

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

Governor's Office of Service and Community Engagement
Primary Exam Contact
Cristina Granado
1400 10th St

Sacramento , CA 95814

08:00 AM - 05:00 PM

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is required and must be included.
• Statement of Qualifications -
  A Statement of Qualifications (SOQ) is REQUIRED and MUST be submitted with your application to be considered for this position. Applications received without the SOQ will not be considered. Résumés in lieu of the SOQ will not be considered.
  
  Refer to the SOQ Requirement Section of this job posting for the SOQ questions.

Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Desirable Qualifications In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

• Demonstrated experience in high-level social media strategy, communications policy, and executive messaging within a major institution or government agency.
• Proven ability to work cross-functionally with communications and technology teams to develop forward-thinking, enforceable social media governance policies that align with organizational goals and public interest.
• Demonstrated experience using platforms including X (formerly Twitter), Facebook, Instagram, YouTube, LinkedIn, TikTok, Nextdoor, and Bluesky.
• Strong understanding of social media risk, crisis protocols, platform governance, and regulatory requirements.
• Exceptional written and verbal communication skills; proactive, politically savvy, and effective in navigating ambiguity.
• Experience with global audience, multilingual content, and culturally sensitive communications.
• Demonstrated ability to lead and influence across functions while protecting brand equity in high-stakes, politically sensitive contexts.
• Demonstrated ability to adapt messaging and communications approaches based on situational needs to ensure effectiveness.
• Demonstrated ability to communicate effectively through numerous communication channels including informational materials, paid advertising, earned media and social media.
• Demonstrated ability to distill complex policy concepts and nuanced ideas into accessible, cogent and compelling messages and arguments for a variety of audiences.
• Demonstrated skill in media relations and experience working across a wide range of traditional and digital media channels.
• Commitment to being part of a collaborative, mission-driven, adaptive, and compassionate team environment.
• Proficient understanding of content dynamics in social media environments, including proficiency in SEO techniques and Google Analytics for maximizing content visibility and performance.
• Advanced proficiency in Adobe Creative Suite, complemented by expertise in utilizing social media monitoring tools for comprehensive content management and engagement tracking across various platforms.
• Demonstrated experience in promoting diversity, equity, and inclusion initiatives while effectively engaging and supporting others from diverse backgrounds.

Benefits
There are many benefits to joining our team!

GO-SERVE employees are eligible for a number of benefits. Health benefits and leave programs are available for most employees. Benefit eligibility may depend on length of service and collective bargaining agreements.

Benefit information can be found on the CalHR and CalPERS websites.

Some added benefits GO-SERVE offers include:

• 11 paid holidays
• Alternate work schedules
• Flexible work hours
• Hybrid schedule
• Nearby cafes and restaurants
• Walking distance to public transit

Contact Information
The Human Resources Contact is available to answer questions regarding the position or application process.
Department Website: https://serve.ca.gov/
Human Resources Contact:
Cristina Granado
(279) 259-1534
[email protected]

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.
EEO Contact:
Alanna Dayton
(279) 228-3940
[email protected]
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Additional Application Instructions

Using the online application system as specified in the announcement is the preferred method of applying for civil service job opportunities; however, applicants may instead apply by way of U.S. mail, parcel delivery or courier service, or in person, as set forth in this announcement.

All information regarding your employment history must be included on the State Employment Application STD. 678. Applications that are submitted blank or with "see resume" in place of duties performed or applications received without the following information for each job entry will be considered incomplete and will not be accepted:

• "To" and "from" dates (month/day/year)
• Hours worked per week
• Private sector job titles
• Supervisor name and phone number
• Job duties performed
• State employees must list the specific departments for which they worked and indicate the specific civil service classification titles held (not working titles).

Transcripts
If you are meeting minimum qualifications with education, you must include your unofficial transcript for verification. If selected, you will be required to provide official transcripts at the time of hire. Foreign transcripts must include official verification of U.S equivalency prior to appointment by an organization found here.

Personal Identifying Information
Please do not include your Social Security Number, date of birth, veteran status, personal photos, LEAP information, or any other personally identifying information on any documents in your application package.

Statement of Qualifications

STATEMENT OF QUALIFICATIONS (SOQ)
MANAGER II

A Statement of Qualifications (SOQ) is required and must be submitted with your application. When completing the SOQ, you must title the page "Statement of Qualifications" and include your name and the Job Control number at the top of each page. You must list each question and provide your answer below each question. Responses should be no longer than two (2) pages in total length, single-spaced, and 12-point Arial font. Include all relevant experience, education, and training for the statements below.

Share how your skills, experience, education, and trainin