Health & Wellness Remote (Los Angeles County, CA Preferred)
Position OverviewThe
Social Media Manager will own how the brand shows up organically across social channels. Hi-Altitude has built a successful DTC business through disciplined performance marketing, and the next phase of growth is focused on building a loyal, engaged audience that knows, trusts, and connects with the brand.
They'll develop the social channel strategy, run the content calendar, publish platform-native content centered on short-form video, grow and engage the community, and turn what performs well into a steady rhythm of better content. This is a role for someone who can set the channel vision and still get hands-on, from planning a calendar to capturing real-time footage.
ResponsibilitiesOrganic Social Strategy and Calendar
- Define and evolve channel strategies and content pillars to support broader marketing priorities.
- Build and manage the content calendar spanning always-on content, campaigns, launches, and real-time moments
- Ensure consistent brand voice and compliance with brand and health claims guidelines.
- Incorporate clinical credibility (e.g., Medical Advisory Board, formulations) into content naturally and authentically.
Platform-Native Content and Real-Time Coverage
- Create and publish platform-native content optimized for short-form video, hooks, and trends.
- Partner with Creative and content creators on production, while shooting and editing lightweight short-form video when speed matters.
- Cover brand events and activations in real time with stories, short-form video, live posting, and recap content
- Quickly identify and leverage relevant trends, sounds, and formats to create native-feeling content.
Community Growth and Engagement
- Grow the brand's owned audience across platforms through consistent, high-quality content and engagement
- Handle front-line engagement and establish guidelines for how the brand shows up in comments, DMs, and conversations
- Monitor sentiment and act as an early warning system for anything that could affect brand reputation
- Identify and nurture UGC and brand advocates, incorporating the best content into the mix.
Performance and Trends
- Track organic social performance, including follower growth, reach, engagement, saves, and shares, and report clearly to the VP of Brand
- Analyze performance and platform insights to inform content decisions and strategy.
- Stay ahead of platform trends, emerging formats, and cultural moments that align with the brand
- Partner with Analytics to uncover insights and share social learnings across the team.
Cross-Functional Partnership
- Report to the VP of Brand and partner with Creative, Influencer, and content creators to develop on-brand, platform-native content.
- Collaborate with Paid Media, Influencer, and Ecommerce on integrated campaigns and product launches
Requirements- 3-5+ years of social media management for a consumer brand, ideally in wellness, lifestyle, beauty, or CPG
- Platform-native fluency across TikTok, Instagram, and YouTube, with a strong grasp of short-form video
- Experience owning both strategy and hands-on execution; this is not a purely strategic seat
- Hands-on shooting and editing skills, comfortable capturing and editing short-form video on a phone
- A track record of growing an owned social audience and driving real engagement, not just follower counts
- Comfort using data to guide creative and strategic decisions
- Experience covering events and activations in real time
- Strong communication and organizational skills for coordinating across multiple teams
- Remote-first mindset with the ability to work effectively across a distributed team; located within driving distance of Los Angeles, CA, preferred
Nice to Have- Familiarity with the compliance realities of health and wellness content is a plus
CompensationCompetitive salary range of $100,000-125,000 per year, plus bonus eligibility
Benefits- Flexible time off + 9 annual company holidays
- Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
- Matching Charitable Contributions up to $2,500/year
- $1,200/annual Work from Home (WFH) stipend
- Employee Recognition and Rewards Program
- Pet insurance
- Employee Product Samples and Discounts
- Professional Development Fund
- Free Calm App Subscription
- Pet Insurance
