At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit - where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you'll do We're looking for a Social Media Manager to help bring DevaCurl's voice to life every day - especially on TikTok and Instagram. You'll create social-first content, post daily, engage directly with our community, and share ideas that keep our channels fresh and relevant.You won't do it alone - you'll collaborate with a social agency, and our creative partners to bring big ideas to life. This is a hands-on, creative role with room to pitch, test, and grow.
- Platform & Content Creation
- Develop social-first content (short-form video, lifestyle photography, Reels, TikToks) that reflects DevaCurl's vibe
- Write captions and manage daily posting across Instagram, TikTok, Pinterest, and YouTube
- Keep our social content calendar organized and aligned with brand campaigns
- Pitch ideas for new posts, trends, and social-first campaigns - working alongside our agency and creative team to bring them to life
- Be the daily voice of DevaCurl on social - respond to comments and DMs, spark conversations, and nurture our curl community
- Spot trends, surface user-generated content, and highlight community stories that resonate
- Pull weekly and monthly reports to track performance, audience growth, and engagement
- Monitor social trends and conversations to keep content ideas fresh and relevant
- Partner with our social agency and creative team to execute content and campaigns
- Support influencer programs when needed - like tracking posts and gathering content
- Bring ideas to brainstorms for launches, cultural moments, and brand initiatives
What makes you a good fit- 5-7 years of experience in social media, digital content creation, or community management
- Proven success growing and managing TikTok and Instagram communities
- Hands-on skills creating short-form, social-first content - plus a knack for spotting trends
- Strong writing chops - you know how to craft captions that feel human and on-brand
- Comfortable pulling reports and summarizing key takeaways
- Naturally curious, trend-savvy, and ready to experiment and learn
Some benefits of joining Henkel - Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $80,000.00 - $100,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
