About the role This is our first dedicated social hire, and you'll own all of it. Bobyard has a great product and a story almost nobody in construction has heard yet. Your job is to change that - build our social presence from the ground up, be the face and voice of the brand on camera, and turn a category people think is boring into content they actually stop for. You'll set the playbook, not inherit one. You'll ideate; our video editor shoots and edits, so you can focus on ideas, hosting, and growth.
What you'll do- Own Bobyard's social channels end-to-end - LinkedIn, TikTok, Instagram, YouTube Shorts, and X
- Come up with video concepts and appear on camera regularly - you're the talent
- Write hooks, scripts, and captions that get contractors and builders to stop scrolling
- Run the day-to-day: plan the calendar, schedule and publish, and keep a consistent cadence
- Manage the community - reply to comments and DMs and be Bobyard's voice in the wild
- Grow engagement and top-of-funnel numbers, and know why they moved
- Partner with brand and copy on ideas, and hand shoots to our video editor to produce
- Jump on trends and cultural moments fast - with taste that fits a premium product
- Report on what's working, double down, and kill what isn't
What we're looking for- 3-5 years running social for a brand (or yourself), with a portfolio and real numbers you can prove were yours
- Genuine comfort on camera - this is a core part of the job
- A track record of organic growth: you know how to move engagement and TOFU, not just post
- Sharp instincts for short-form video - hook, retention, payoff - across TikTok, Reels, and Shorts
- Consistency and community chops: you keep channels alive daily and engage like a human, not a brand account
- Strong writing: captions and copy that sound like a person
- Self-starting and operationally reliable - you take a goal and run, and you show up every day
Nice to have- A point of view on B2B and LinkedIn video
- Experience making a technical or "unsexy" product interesting
- Comfortable grabbing quick iPhone content yourself when the moment calls for it
- Your own channel with real traction
What we offer- $115K-$135K base + meaningful early-stage equity
- The entire social brand of a fast-growing company to own and define
- A dedicated video editor so you can focus on ideas and growth
- A team that moves fast, takes full ownership, and keeps a healthy sense of humor
- On-site in SF (101 2nd Street) - we build together, and on-camera work happens here
Comp Philosophy We pay to win. Bobyard targets competitive top-of-market compensation because we hire people who ship and drive real impact - and we aim to reward that, including through variable pay tied to performance. Individual compensation is determined by role, experience, and contribution, at Bobyard's discretion.
