Key Responsibilities- Develop and execute Side's overall social media strategy across Instagram most importantly, syndication across others as well including TikTok, YouTube, Facebook, LinkedIn, and emerging platforms.
- Own the strategy, creation, editing, publishing, and performance analysis of short-form and long-form content.
- Build and manage the executive social presence of Side's leadership team.
- Identify industry trends, news, market shifts, and cultural moments that create opportunities for Side to participate in relevant conversations.
- Create compelling content that positions Side as a thought leader and category leader within residential real estate.
- Develop original content concepts, recurring series, campaigns, and storytelling formats that differentiate Side from competitors.
- Capture and produce content from company events, partner events, conferences, leadership meetings, customer visits, and offsites.
- Partner closely with executives, marketing leadership, recruiting, product, and partner success teams to identify content opportunities.
- Establish performance goals and regularly report on growth, engagement, audience quality, reach, and business impact.
- Continuously test new content formats, distribution strategies, and platform-specific tactics.
- Maintain a deep understanding of social media algorithms, creator trends, platform updates, and audience behavior.
- Travel frequently throughout the bay area and often times beyond to capture content and support executive visibility opportunities.
Qualifications- Demonstrated success building, growing, or managing a meaningful social media audience for a company, executive, creator, entrepreneur, or personal brand specifically on Instagram
- Strong portfolio of content that demonstrates storytelling ability, creativity, and measurable results.
- Deep understanding of Instagram, LinkedIn, YouTube, Facebook, and emerging social platforms.
- Exceptional content creation skills, including filming, editing, copywriting, storytelling, and content packaging.
- Strong understanding of audience growth strategies, engagement mechanics, and social media analytics.
- Experience working directly with founders, executives, entrepreneurs, or thought leaders is strongly preferred.
- Ability to independently generate ideas, execute quickly, and maintain high standards with minimal oversight.
- Strong business judgment and ability to translate company priorities into compelling narratives.
- Comfortable operating in a fast-paced environment with shifting priorities and high expectations.
- Experience in real estate, technology, media, creator economy, or high-growth startups is preferred but not required.
Compensation and Perks- Stock options
- Best-in-class benefits, including 100% healthcare coverage (medical, vision, and dental)
- Flexible PTO
- Learning and development credit
- Pet-friendly environment
$135,000 - $165,000 a year
The starting salary for this position ranges from
$135,000 to $165,000, depending on your professional experience and the specific skills you bring to the team. We are committed to competitive compensation that reflects your unique qualifications.
